Abstract:This case applies undergraduate intermediate microeconomic competition fundamentals to the situation of a dominant local firm competing against a national company. The case presents details of a donut company with multiple locations in a mid-sized city competing against a national chain with more than 175 stores. Price, location, attribute differences, firm-service differentials, and differentiated subjective image in the form of advertising are the primary forms of competition explored in the case.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.