Donate to help us fight back: Political fundraising and toxic rhetoric online
Seo-young Silvia Kim,
Jan Zilinsky,
Brian Brew
Abstract:Political candidates utilize social media to mobilize supporters, persuade voters, and raise money. However, little is known about the structure of mass electoral appeals when donors are the primary target instead of voters. Because candidates’ donors and voters can differ significantly, with donors more partisan and ideologically extreme on average, we theorize that candidates use strategic rhetoric tailored to specific audiences. To analyze how campaigns perceive and target their “financial electorate,” we l… Show more
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