Don't Tweet This!

Sacco, Vittoria; Bossio, Diana

doi:10.1080/21670811.2016.1155967

Cited by 48 publications

(26 citation statements)

References 33 publications

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“…As CNN senior media correspondent Brian Stelter put it: For journalists, "the lines between the personal and professional bleed in social media" (in Usher, 2014, p. 201). In such an environment for journalists, tensions have arisen between institutionally and organizationally policed boundaries of journalism (Carlson & Lewis, 2015;Coddington, 2012), on the one hand, and individual decisions regarding how to adhere to or rebuke them, on the other (Sacco & Bossio, 2016;Lee, 2015). Sacco and Bossio (2016) note that recent research has demonstrated how journalists are wrestling with competing messages of professionalism from their organizations and their audiences, and find themselves rethinking the boundaries between private and public as well as between their professional and personal identities.…”

Section: Levels Of Journalistic Branding: Individual Organizationalmentioning

confidence: 99%

“…In such an environment for journalists, tensions have arisen between institutionally and organizationally policed boundaries of journalism (Carlson & Lewis, 2015;Coddington, 2012), on the one hand, and individual decisions regarding how to adhere to or rebuke them, on the other (Sacco & Bossio, 2016;Lee, 2015). Sacco and Bossio (2016) note that recent research has demonstrated how journalists are wrestling with competing messages of professionalism from their organizations and their audiences, and find themselves rethinking the boundaries between private and public as well as between their professional and personal identities. Journalists are developing brands that are driven by and reflective of organizational and institutional norms as much as they are connected to the individual journalists themselves (Friedman, 2015;Hedman, 2016;.…”

Section: Levels Of Journalistic Branding: Individual Organizationalmentioning

confidence: 99%

“…Broadly, levels of influence such as these have been conceived as part of a hierarchy of influences that affect news media content (Shoemaker & Reese, 2014). Three levels specifically-individual, organizational, and institutional-have emerged in previous research as the most relevant targets of branding activity among journalists Sacco & Bossio, 2016). The individual level focuses on the individual journalist and his or her own identity.…”

Section: Levels Of Journalistic Branding: Individual Organizationalmentioning

confidence: 99%

“…As such, branding is manifest in appeals for attention at individual, organizational, and institutional levels. So far, work in the area of journalistic branding has involved self-reports via interviews or surveys (Sacco & Bossio, 2016), with some scholars beginning to conduct content analysis (Hanusch & Bruns, 2016). Studies have also focused on small groups of "top" journalists on Twitter (Brems et al, 2016) or those working in select media or on specific beats…”

Section: Research Questionsmentioning

confidence: 99%

“…(3) what other social media practices may be related. Whereas extant research on journalistic branding has relied heavily on self-reports via surveys and interviews (Sacco & Bossio, 2016), this study goes a step further, moving beyond what journalists say about branding to examine what they actually do (and how), placed in the context of Twitter, the most publicly used social media platform by U.S. journalists.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

How journalists engage in branding on Twitter: individual, organizational, and institutional levels

Molyneux

Holton

Lewis

2017

Information, Communication & Society

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In a social media age, branding is an increasingly visible aspect of identity construction online. For media professionals generally and journalists especially, branding on spaces such as Twitter reveals the complicated set of forces confronting such public-facing actors as they navigate tensions between personal disclosure for authenticity and professional decorum for credibility, and between establishing one's own distinctiveness and promoting one's employer or other stakeholders. While studies have begun to reveal what journalists say about branding, they have yet to provide a broad profile of what they do. This study takes up that challenge through a content analysis of the Twitter profiles and tweets of a representative sample of 384 U.S. journalists. We focus on the extent of branding practices; the levels at which such branding occurs, whether to promote one's self (individual), one's news organization (organizational), or the journalism profession at large (institutional); and how other social media practices may be related to forms of journalistic branding. Results suggest that branding is now widely common among journalists on Twitter; that branding occurs at all three levels but primarily at the individual and organizational levels, with organizational branding taking priority; and that time on Twitter is connected with more personal information being shared.

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Section: Levels Of Journalistic Branding: Individual Organizationalmentioning

confidence: 99%