DOI: 10.33612/diss.97042126
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"Don't make my mistake": narrative fear appeals in health communication

Abstract: Chapter 1: General introduction Chapter 2: The EPPM put to the test: Evaluating four basic propositions Chapter 3: "Don't make my mistake": On the processing of narrative fear appeals Chapter 4: The role of similarity in narrative persuasion Chapter 5: "Hey, that could be me": The role of similarity in narrative persuasion Chapter 6: The story against smoking: An exploratory study into the processing and perceived effectiveness of narrative visual smoking warnings

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Cited by 4 publications
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References 81 publications
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