2012
DOI: 10.5130/csr.v18i2.2764
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Don, Betty and Jackie Kennedy: On Mad Men and Periodisation

Abstract: Why is it that we watch Mad Men and think it represents a period? Flashes of patterned wallpaper, whiskey neat, babies born that are never mentioned, contact lining for kitchen drawers, Ayn Rand, polaroids, skinny ties, Hilton hotels, Walter Cronkite, and a time when Don Draper can ask ‘What do women want?’ and dry old Roger Sterling can reply ‘Who Cares?’ This essay explores the embrace of period detail in Mad Men finding it to be both loving and fetishistic, and belonging, like all period film, to the politi… Show more

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Cited by 4 publications
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“…Time is not simply dislocated through the conceit that we are watching a period drama. It is also visually rendered for viewers, as Black and Driscoll (2012) have argued, through the inclusion of scenes from a carefully selected television archive. The relay of the passage of time is accentuated in this way, and the viewer has a keen sense of its importance for the narrative that unfolds across an extended period of years in the present moment.…”
Section: The Temporalities Of Mad Menmentioning
confidence: 99%
“…Time is not simply dislocated through the conceit that we are watching a period drama. It is also visually rendered for viewers, as Black and Driscoll (2012) have argued, through the inclusion of scenes from a carefully selected television archive. The relay of the passage of time is accentuated in this way, and the viewer has a keen sense of its importance for the narrative that unfolds across an extended period of years in the present moment.…”
Section: The Temporalities Of Mad Menmentioning
confidence: 99%