2011
DOI: 10.1080/09537325.2011.550393
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Dominant design or multiple designs: the flash memory card case

Abstract: AND KEYWORDS AbstractLiterature suggests that in battles between competing designs, ultimately one design will emerge as dominant to the detriment of the others. shows that a combination of factors may result in multiple designs and we argue that such a combination of factors will increasingly also apply in other cases.

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Cited by 24 publications
(4 citation statements)
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References 29 publications
(24 reference statements)
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“…If so, this could be attributed to the characteristics of the communication technologies next to technoeconomic considerations. Similar battles where multiple technologies co-exist have occurred in consumer electronics (video gaming consoles [38]) and in information technology (memory cards [66]). The geographical indicator (urban or rural) is an underlying determinant of the technological field in which the standard is used.…”
Section: Tablementioning
confidence: 92%
“…If so, this could be attributed to the characteristics of the communication technologies next to technoeconomic considerations. Similar battles where multiple technologies co-exist have occurred in consumer electronics (video gaming consoles [38]) and in information technology (memory cards [66]). The geographical indicator (urban or rural) is an underlying determinant of the technological field in which the standard is used.…”
Section: Tablementioning
confidence: 92%
“…Technological evolution can increase or decrease the intensity of rivalry by raising or lowering fixed costs and hence changing the incentives for price cutting by incumbents. Firms pursue diverse product innovation strategies in their quest to establish a dominant design (de Vries et al, 2011). Once a dominant design is established, process innovation, rather than product innovation, characterizes mature technologies.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…For example, some digital cameras implement both FireWire and USB. De Vries et al [55] label these as multi-channel end systems and claim that this is one of the factors that may cause multiple designs to remain, although other factors seem to predict a clear winner. Another factor for multiple designs, also applicable in our case, is that distinct features may be important for certain customers: FireWire established a sustainable position in the market for peripherals requiring a high-bandwidth data connection.…”
Section: Limitations and Recommendations For Further Researchmentioning
confidence: 99%
“…Using the case of smart phone operating systems, Riegman and De Vries [56] add even more factors for multiple designs. This suggests that three situations may apply: (1) co-existence of two or more designs, each with a substantial market share (examples: game consoles [16], flash memory cards [55]), (2) one clear winner but one or more losers with a good or even a major share in one or a few niche markets (USB versus FireWire), and (3) one winner taking all: no more new products in which the losing formats are applied (the other cases in this paper). These three situations result from an interplay between different factors.…”
Section: Limitations and Recommendations For Further Researchmentioning
confidence: 99%