“…Numerous studies have identified the attributes of a solution to these issues: personalized, frequent, continuous, credible, clear and concise feedback that provides an appliance-specific breakdown of how energy is used in the home [5,19,7,1,11,13,15,38]. Field studies showed that with proper feedback, residential electricity and/or gas use could be reduced by up to 50% [14], although typical savings were in the 9%-20% range [42,20,45,1,47]. Improved feedback can also help curtail peak use by up to 50% [27,44].…”