The Valuation of Digital Intangibles 2022
DOI: 10.1007/978-3-031-09237-4_11
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Domain Name and Website Valuation

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“…20 Better branding of online properties has also been associated with greater consumer confidence in e-commerce, leading to greater economic activity. 21 But at the same time, some scholars have argued that stronger domain name protections may have evolved well beyond their original purpose and become "offensive brand management tools," 22 and may be overly restrictive of fair use. 23 It is in this context that the transnational expansion of the domain name dispute arbitration regime needs to be evaluated.…”
Section: Transnational Capital and The Domain Name Systemmentioning
confidence: 99%
“…20 Better branding of online properties has also been associated with greater consumer confidence in e-commerce, leading to greater economic activity. 21 But at the same time, some scholars have argued that stronger domain name protections may have evolved well beyond their original purpose and become "offensive brand management tools," 22 and may be overly restrictive of fair use. 23 It is in this context that the transnational expansion of the domain name dispute arbitration regime needs to be evaluated.…”
Section: Transnational Capital and The Domain Name Systemmentioning
confidence: 99%