Doing While Thinking

Hu, Gang; Hannan, Nabil Bin; Tearo, Khalid; Bastos, Arthur; Reilly, Derek

doi:10.1145/2901790.2901864

Cited by 17 publications

(2 citation statements)

References 32 publications

(37 reference statements)

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“…There is a wide range of playful applications involving single und multi-player games using this paradigm to enable more immersive experiences [3]. Some applications leverage mixed realty for serious gaming and gamification of training, which combines cognitive and physical interaction [39]. Nevertheless, there is also a range of professional applications based on mixed reality used, among other fields, in architecture, marketing and education [7].…”

Section: Interfaces Between the Physical And Digital World In Advisor...mentioning

confidence: 99%

Advisory Service Support that Works

Dolata

Agotai

Schubiger

et al. 2020

Proc. ACM Hum.-Comput. Interact.

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Modern information technology promises to improve service encounters through automated documentation or better decision traceability. At the same time, research suggests a negative impact of technology on human-to-human advisory services: including the possibility that computers might degrade the quality of interpersonal communication and reinforce unpleasant behaviors. Consequently, despite obvious improvements, information technology might have a negative impact on how the participants perceive the service. This might imply serious consequences for the service provider: dissatisfied clients, ineffective information exchange, and/or lack of transparency. This scenario slows down the diffusion of computers into advisory services in banks and insurance companies, and so designing systems for use in interpersonal services remains a challenge. This article provides evidence that LivePaper, a system designed alongside the material practices of a financial advisory encounter, helps to improve important service quality dimensions, making the services not only more pleasant for the participants, but also improving key marketing and business metrics of the service. In experimental advisory services, the sessions supported with LivePaper outperformed conventional services with regard to overall bank service quality and satisfaction, salesperson listening and interaction rating scores, as well as information transparency. This shows that a carefully designed system not only preserves the perceived quality of a service, but might improve it objectively, and has implications for the marketing and business value of the service.

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Section: Interfaces Between the Physical And Digital World In Advisor...mentioning

confidence: 99%

Advisory Service Support that Works

Dolata

Agotai

Schubiger

et al. 2020

Proc. ACM Hum.-Comput. Interact.

View full text Add to dashboard Cite

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“…The significant advantage of MR is the elimination of the border between the physical world and digital settings, giving users distinct experiences. When playing MR games, the systems enhance cognitive engagement through the concept of game immersion, involving physical movement as part of the gameplay (Brown & Cairns, 2004; Hu et al, 2016). Thus, blocking outside stimuli allows users to immerse themselves in the gameplay and impacts how real the game feels to users (Gaming Marketing Genie, 2020).…”

Section: Introductionmentioning

confidence: 99%

Understanding the Effects of Mixed Reality on Video Game Satisfaction, Enjoyment, and Performance

Sinlapanuntakul

Derby

Chaparro

2022

Simulation & Gaming

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Background With the rising demand for the use and application of modern immersive technologies, recent studies have investigated the user experience of augmented reality (AR) and virtual reality (VR) for video game purposes. Despite AR's and VR's pervasiveness in the video game industry, research studies into the effects of mixed reality (MR) on video game experience are scarce. This study examined the impact of MR on video game satisfaction, enjoyment, and user performance of first-time users. Method Participants played the same strategy video game across two platforms, an MR headset and a mobile device. A short version of the Game User Experience Satisfaction Scale (GUESS-18) and the Enjoyment scale (ENJOY) were used to measure satisfaction and enjoyment. Results Results demonstrated that MR provided greater overall satisfaction, engrossment, creativity, and personal gratification. In addition, results revealed higher overall enjoyment, challenge/improvement, and engagement in the MR condition. Interestingly, participants performed better with the mobile version. No statistical differences were found between the conditions regarding the GUESS's usability, audio aesthetics, visual aesthetics, and the ENJOY's pleasure and competence. Conclusion The study provides insight into how MR influences satisfaction and enjoyment for video games. Playing a video game in mixed reality has the potential to enhance the user experience of game players despite the possibility of simulator sickness and worse performance than traditional mobile environments. Features of the gameplay that enhanced as well as diminished video game experience are discussed.

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