Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations

Varadarajan, Rajan; Kaul, Rupali

doi:10.1016/j.jbusres.2017.03.017

Cited by 58 publications

(55 citation statements)

References 13 publications

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“…Falk and Heblich [39] advocated the idea that CSR is a "win-win strategy", showed the evolution of CSR over time and argued for the planning process and the strategy of the CSR activities, as a requirement to meet the stakeholders' needs. Varadarajan and Kaul [40] proposed elements of innovation of the relationship through "alleviating negative environmental impacts and social impacts of value chain activities".…”

Section: Literature Reviewmentioning

confidence: 99%

Doing Well or Doing Good: The Relationship between Corporate Social Responsibility and Profit in Romanian Companies

et al. 2018

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The traditional goal of a company is to earn profit to pay its shareholders, but, nowadays, for the business to be sustainable in the long term, a strategy of Corporate Social Responsibility (CSR) activities is needed to meet stakeholder demands, respect ethical principles and give an appropriate answer to organizational stakeholders. The objective of the paper is to identify how strong the correlation between CSR and profit is, and how companies behave in the periods they have losses, whether they continue to do CSR activities, they reduce the activities, or they give them up. Thus, CSR is attributed to the concept of "doing good" and profit to the expression of "doing well", from which a "positive business" can be built. Our empirical research consists of a panel data econometric model using logistics regressions to highlight the correlation between profit and the decision to do CSR activities and feasible generalized least squares (FGLS) regressions to identify the correlations between the level of CSR activities and the dimension of profit, an expression of financial performance. The main results emphasize that the companies which implement CSR activities in a greater extent are more profitable in economic terms.

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Section: Literature Reviewmentioning

confidence: 99%

Doing Well or Doing Good: The Relationship between Corporate Social Responsibility and Profit in Romanian Companies

et al. 2018

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“…Firms might enhance their image and reputation (Gilley, Worrell, Davidson, & El-Jelly, 2000;Rindova, Williamson, Petkova, & Sever, 2005) through social innovation (Varadarajan & Kaul, 2017), which can lead to improved customer acceptance. Finally, in line with the normative attribute of stakeholder theory, social innovation can be viewed as "the right thing to do" (Garriga & Melé, 2004), which can help strengthen customer attraction and retention, and result in new marketing opportunities and customer acceptance (Mason & Simmons, 2014).…”

Section: H1mentioning

confidence: 99%

Saying and doing: Social responsibility declared and applied

Sigurdsson

Candi

2019

Creat Innov Manage

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The purpose of this work is to examine the relationships between and among firms' commitment to social responsibility, their declarations—or reporting—on their social responsibility, the application of social responsibility in the form of social innovation, and customer acceptance. A research model drawing on the attributes of stakeholder theory is tested using data collected from 355 firms. The findings indicate that firms with commitments to social responsibility are likely to report on their social responsibility and are also likely to be engaged in social innovation. However, a negative relationship was found between reporting on social responsibility and social innovation. This highlights the importance of differentiating between saying and doing. Finally, social innovation was found to contribute to customer acceptance, while reporting on social responsibility was not. When it comes to social responsibility, it might be fair to say that “talk is cheap”, while social innovation “speaks louder than words”.

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“…Instead of adopting top-down approaches, these South Korean companies worked with local stakeholders to create context-specific products and delivery models. Most of these activities were geared toward long-term economic and social development (Varadarajan & Kaul, 2017), and in the short-term, did not generate considerable tangible returns for these firms. This strategy in foreign markets is entirely different from the MNEs' home country strategy where they seem to focus on short-termism (Kim, Amaeshi, Harris, & Suh, 2013).…”

Section: Impact Of Political and Social Strategies On Short-term Comentioning

confidence: 99%

Balancing social and political strategies in emerging markets: Evidence from India

Rao‐Nicholson

Khan

Marinova

2018

Business Ethics: A Eur Rev

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This article explores the substitution and complementary effects between political and social strategies on firm performance in the context of an emerging market (EM). Using in‐depth, historical case‐study approach, the article investigates how companies integrate political and social resources in this market. Corporate performance includes traditional measures, such as accounting performance and nonfinancial measures like the ease of doing business. The study finds that social strategies are stronger enablers of firm long‐term performance than political strategies. The latter have a short‐term impact on performance, but their success over time is limited. The main drawback of reliance on political resources in EMs is the lack of political stability, fragmented polity, and weak political coalitions. We identify rather limited evidence of firms using these two strategies as complements. Thus, we suggest that firms should employ both these strategies in the EM.

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Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations

Cited by 58 publications

References 13 publications

Doing Well or Doing Good: The Relationship between Corporate Social Responsibility and Profit in Romanian Companies

Doing Well or Doing Good: The Relationship between Corporate Social Responsibility and Profit in Romanian Companies

Saying and doing: Social responsibility declared and applied

Balancing social and political strategies in emerging markets: Evidence from India

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