2022
DOI: 10.1016/j.indmarman.2022.07.009
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Doing bad by doing good? Corporate social responsibility fails when controversy arises

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Cited by 14 publications
(6 citation statements)
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References 78 publications
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“…In summary, both internal factors (e.g., resources, capabilities, and strategies) and external factors (e.g., market, industry environment) are important in determining the entry timing. However, existing studies focus more on the traditional offline market, while research on the online market is quite scarce ( 40 , 41 ). A considerable number of studies reveal major differences between online and offline markets, of which the role of strategic orientation among the determinants of a company's choice in entering the online market cannot be ignored ( 6 ).…”
Section: Theoretical Background and Hypothesesmentioning
confidence: 99%
“…In summary, both internal factors (e.g., resources, capabilities, and strategies) and external factors (e.g., market, industry environment) are important in determining the entry timing. However, existing studies focus more on the traditional offline market, while research on the online market is quite scarce ( 40 , 41 ). A considerable number of studies reveal major differences between online and offline markets, of which the role of strategic orientation among the determinants of a company's choice in entering the online market cannot be ignored ( 6 ).…”
Section: Theoretical Background and Hypothesesmentioning
confidence: 99%
“…In a broader sense, firms have a responsibility to their many stakeholders to take meaningful environmental action and engage in credible green marketing practices. These stakeholders have growing expectations in this regard (Guo et al, 2022). In the contemporary context of a globalized market, the United Nations has advised that green practices should encompass not only individual organizations but also all relevant stakeholders (UNDP, 2021).…”
Section: Introductionmentioning
confidence: 99%
“…Enron serves as a prominent example where the company published annual corporate social responsibility (CSR) reports and actively endorsed environmental protection and philanthropic activities. However, it stands as a stark reminder that even when it adheres to CSR practices, it may still fall prey to significant ethical lapses and encounter direct consequences [1,2].…”
Section: Introductionmentioning
confidence: 99%