“…Ever since John Money, Hampson, and Hampson (1955) introduced the concept of "gender roles", that is, the idea that behaviours, activities and attributes that a given society considers appropriate for men and women are socially constructed rather than biologically determined, the notion of masculine and feminine behaviour as dichotomous and pre-determined has been under intense sociological scrutiny (Butler, 1990;Messerschmidt, 2009;Pecis, 2016;Risman, 2009;Wallenberg & Thanem, 2016;West & Zimmerman, 1987). For example, in their seminal article "Doing Gender", West and Zimmerman (1987) argue that gender roles are being shaped continually in all everyday interactions.…”