Does Transactive Memory Systems Promote Knowledge Integration Directly?

Hong, Daocheng; Zhang, Liyi

doi:10.1016/j.procs.2017.08.107

Cited by 6 publications

(5 citation statements)

References 15 publications

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“…The majority of the scholars approved the significance of emphasizing brand image; brand image is the main driver of brand equity, related to the customer overall awareness about the brand, and it has impact on consumer behavior (Hong & Zhang, 2017). For instance, Aaker (1991) said that the image in several styles design the value, assisting consumers to handle information, distinguish the brand, spawning causes to purchase, offering progressive feelings, and offering a foundation for extensions.…”

Section: Brand Imagementioning

confidence: 99%

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

Sawaftah¹,

Awadallah²

2020

10.5267/j.msl

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This research aims to examine the effects of two viral marketing attributes; namely viral advertising and E-WOM on customer purchase intention. In particular, the authors contemplate the prima facie nature of the relationship by examining brand image and age as contingent boundary conditions (moderator role). The population of the study consists of graduate students in a private Cypriot university. A sample size of 177 participants is recruited using a convenience sampling technique. Multiple linear regression and analysis of variance are the statistical analyses employed to test the developed hypotheses. The findings reveal that viral marketing influenced on customer purchase intention magnified under the moderating role of brand image but age did not affect the relationship. Interestingly, viral advertising had a greater effect on customer purchase intention than E-WOM. Finally, discussions of this research finding in light of academic knowledge are put forward before suggesting future research directions.

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Section: Brand Imagementioning

confidence: 99%

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

Sawaftah¹,

Awadallah²

2020

10.5267/j.msl

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“…Task-oriented communication seems to facilitate expertise recognition in TMS in virtual teams (Kanawattanachai & Yoo, 2007) and specialization in new product development teams (Akgun et al, 2006). However, a field study of Chinese employees found the opposite (Zhang et al, 2012). The effect of context may depend on the group task.…”

Section: Inconsistent Results On Communication and Tms Developmentmentioning

confidence: 97%

Communication in Transactive Memory Systems: A Review and Multidimensional Network Perspective

Yan

Hollingshead

Alexander

et al. 2020

Small Group Research

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The comprehensive review synthesizes 64 empirical studies on communication and transactive memory systems (TMS). The results reveal that (a) a TMS forms through communication about expertise; (b) as a TMS develops, communication to allocate information and coordinate retrieval increases, promoting information exchange; and (c) groups update their TMS through communicative learning. However, direct interpersonal communication is not necessary for TMS development or utilization. Nor do high-quality information-sharing processes always occur within developed TMS structures. For future research, we propose a multidimensional network approach to TMS that incorporates technologies, addresses member characteristics, considers multiple communication types, and situates groups in context.

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“…FGC originates from a reputable and expert source with extensive information about the brand, as indicated by Colicev, et al, (2018), which may reduce its credibility to customers compared to UGC. FGC is perceived as an official communication, while UGC is unconfirmed and not from an official source (Hong & Zhang, 2017). FGC may enhance its customer-brand relationship by emphasising the expertise aspect of its messaging, which will increase the value customers place on it.…”

Section: Message Source Credibilitymentioning

confidence: 99%

Electronic Word-of-Mouth and Customer Purchase Intention for Hotel Services in Delta State, Nigeria

Stanley Akpevwe Onobrakpeya,

Desmond Odeyovwi Otutuadum

2024

Int. j. manag. entrep. res

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The study examined the effect of electronic word-of-mouth on customer purchase intention for hotel services in Delta state. The investigation used the cross-sectional survey research design. The study concentrated on customers of specific luxury hotels rated four and five stars in Asaba and Warri, Delta State. The total number of hotel customers in these two cities is unknown. The study used the snowball sampling technique. The sample size of 384 respondents was determined using the Cochran formula. Primary data were collected using a standardised questionnaire. Both face and content validity were used in this study to assess the validity of the research instrument. The investigation used internal consistency reliability. The collected data were analysed using descriptive statistics, namely frequencies and percentages. Pearson correlation analysis and regression analysis were used for inferential analysis. Findings showed that online reviews, brand information quality and message source credibility has significant positive relationship with customer purchase intention for hotel services. The study concluded that electronic word-of-mouth has significant positive effect on customer purchase intention for hotel services in Delta state. It was recommended amongst others that hotel managers should consistently check online review platforms for comments, respond swiftly and openly to any concerns presented by guests. Showing responsiveness can improve how the hotel is perceived. Keywords: Customer Purchase Intention, Electronic Word of Mouth, Hotel Services.

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Does Transactive Memory Systems Promote Knowledge Integration Directly?

Cited by 6 publications

References 15 publications

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

Communication in Transactive Memory Systems: A Review and Multidimensional Network Perspective

Electronic Word-of-Mouth and Customer Purchase Intention for Hotel Services in Delta State, Nigeria

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