Does the Pro-Environmental Behavior of Household PV Installation Contribute to the Shaping of Users’ Green Purchasing Behavior?—Evidence from China

Wang, Shali; Zhang, R.L.; Guo, Xiaodong; Ma, Haijing; Wu, Jiaxi; Wang, Ying; Fan, Shuangshuang

doi:10.3390/bs13070612

Cited by 2 publications

(4 citation statements)

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“…In fact, scholars have already begun to explore this phenomenon and attempt to clarify the underlying mechanisms. For example, Wang et al (2023) found that the installation of household PV systems can promote residents' green purchasing behavior (Wang et al, 2023). Although this research is still in its early stages, based on the relevant principles of behavioral spillover, it can be concluded that the environmental behavior spillover effects resulting from residents' installation of household PV systems are not limited to green consumption behaviors alone.…”

Section: Introductionmentioning

confidence: 92%

“…Some studies also investigate external factors such as government policies and residential environments that affect installation intentions. Currently, although a small amount of literature has touched upon the potential derived value from residents' installation of household PVs (Wang et al, 2023;Yin and Zhao, 2023), there is limited research exploring the subtle impacts that residents experience after installing them.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Additionally, there is a fourth mode: 4. Renting rooftops to third parties for the installation of PV power stations, from which residents receive rental income (Wang et al, 2023). Although in this case residents do not directly use the PV power station, they benefit from its installation, and some residents sign power purchase agreements with the third party.…”

Section: The Connotation and Extension Of Household Pv Usementioning

confidence: 99%

“…In light of the Chinese government's gradual reduction in subsidies for household PV systems (Wang et al, 2023)…”

Section: Practical Implicationsmentioning

confidence: 99%

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Exploring the potential impact of household photovoltaic systems on low-carbon production behavior in rural areas: unveiling the pro-environmental spillover effect

Wang,

Zhang

et al. 2024

Front. Energy Res.

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Introduction: China, as the world’s largest emitter of carbon dioxide, faces significant challenges in agricultural greenhouse gas emissions. The Chinese government has been actively promoting household photovoltaic (PV) power generation, which has great potential for application in rural areas. This study aims to explore whether the promotion of household PV systems in rural areas has a positive impact on farmers’ low-carbon production behavior and to analyze the influencing factors and mechanisms. This research fills the research gap in the analysis of the promotion of household PV systems and farmers’ low-carbon production behavior, providing scientific evidence to support policymakers in promoting widespread use of household PV systems and facilitating the transition of farmers to low-carbon production methods.Methods: This study adopts a qualitative research method and analyzes interview data and semi-structured questionnaire survey data from 48 farmers. By collecting, organizing, comparing, and extracting information and employing the research process of grounded theory, the researchers summarize the model of household PV-driven low-carbon production behavior.Results: The study finds that the installation of household PV systems indeed promotes farmers to adopt more low-carbon production behaviors. Farmers who install household PV systems show a greater willingness to reduce the use of fertilizers and pesticides, conserve water resources, and improve land utilization, among others. They perceive the positive effects of household PV systems and their own capacity for environmental protection, enhancing confidence and motivation to engage in low-carbon production behaviors.Discussion: Existing research methods have mainly relied on theoretical deduction combined with quantitative empirical approaches when exploring farmers’ pro-environmental spillover behaviors. However, these methods often start from the perspectives of either egoism or altruism, resulting in biased tendencies toward negative spillover or positive spillover. Nevertheless, neither egoism nor altruism fully captures the decision-making process when deeply understanding farmers’ production, life, and decision-making processes. The installation of household PV systems can change factors such as farmers’ knowledge, skills, cognition, and resources, enhancing their green self-efficacy and helping them acquire more knowledge and skills in renewable energy. Therefore, this research adopts a qualitative research method to more accurately reflect farmers’ decision-making process and provides practical recommendations to promote farmers’ active transition to pro-environmental spillover behaviors.Conclusion: This study fills the research gap in the analysis of the promotion of household PV systems and farmers’ low-carbon production behavior, providing practical recommendations for policymakers to facilitate farmers’ positive behavioral changes. Qualitative research methods enable a more realistic understanding and promotion of farmers’ pro-environmental spillover behaviors by deeply understanding their contexts. The study offers targeted suggestions to policymakers to drive farmers’ transition to low-carbon production methods.

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Section: Introductionmentioning

confidence: 92%

Section: Literature Reviewmentioning

confidence: 99%

Section: The Connotation and Extension Of Household Pv Usementioning

confidence: 99%

“…In light of the Chinese government's gradual reduction in subsidies for household PV systems (Wang et al, 2023)…”

Section: Practical Implicationsmentioning

confidence: 99%

See 2 more Smart Citations