Does the pandemic affect the lifestyle and dietary intake? A comparative investigation during the pandemic and new normal situation
Pallavi Dogra,
Arun Kaushal
Abstract:PurposeThe study attempts to investigate the role of social media in spreading awareness regarding ayurvedic immunity boosters (AIB) and changes in diet. Further, the study examines the factors affecting the willingness to pay for ayurvedic immunity boosters (WPIB) during the pandemic and new normal situation with the moderating effect of the “fear of COVID-19 infection.”Design/methodology/approachThe data were collected from millennials in two phases, i.e. the first phase (1 July–August 2021) with 300 respond… Show more
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