Does the location of arts festivals matter for the economic impact?

Saayman, Melville; Saayman, Andrea

doi:10.1111/j.1435-5957.2006.00094.x

Cited by 60 publications

(55 citation statements)

References 28 publications

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“…Fifthly, this research confirms research by Saayman and Saayman (2006a), who called attention to high leakages in small towns in South Africa. Therefore the community and businesses should be encouraged to become more involved in selling products and services at the festival.…”

Section: Discussionsupporting

confidence: 87%

The socio-economic impact of the Klein Karoo National Arts Festival (KKNK)

Merwe

Saayman

2009

J. econ. financ. sci.

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Events and festivals are hosted with the expectation that they hold many benefits for the host communities. These benefits include employment, income generation, and increasing tourist numbers, thereby improving the quality of life of the host community. However, little is known about the socio-economic impact of arts festivals, especially in the South African context. Hence, the purpose of this article was to determine the socio-economic impact of the Klein Karoo National Arts Festival (KKNK) on the community of Oudtshoorn. This festival is the largest arts festival, both in terms of visitor numbers as well as income generation, in South Africa. In order to achieve the goal of the research, three surveys were conducted: firstly, a community survey; secondly, a business survey; and, finally, a visitor survey. The results indicate that the KKNK contributes significantly to the economy and community of Oudtshoorn. From a social point of view, however, the respondents indicated that the festival benefits the community more than the individual. To increase the positive socio-economic outcomes of the KKNK, the festival organisers have to focus on greater participation by, and communication with, all stakeholders, especially the local community.

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Section: Discussionsupporting

confidence: 87%

The socio-economic impact of the Klein Karoo National Arts Festival (KKNK)

Merwe

Saayman

2009

J. econ. financ. sci.

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“…The limited data is also a result of the festival lasting for only two days, which is different from the other festivals under study (Crompton and McKay, 1997;Yu and Turco, 2000;Thrane, 2002). Additionally, this study involves a single event rather than many events as those in McKercher's (2006) and Saayman and Saayman's (2006) studies. The usage of convenience sampling in the survey is another issue that limits the generalization of the findings.…”

Section: Discussionmentioning

confidence: 60%

Satisfaction and Loyalty of Festival Visitors

Özdemir¹,

Çulha²

2009

Anatolia

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Public authorities and the private tourism sector at the destinations have long recognized the benefits of diversifying the portfolio of attractions with special events and festivals. Therefore, the special events and festivals are of paramount in terms of enhancing the experience at tourist destinations. The scope of this study is to identify the details of event performance such as the programs of a festival and indoor/outdoor facilities that influence the satisfaction and loyalty of festival visitors. These aspects need to be taken into consideration prior to planning and programming of the events in order to positively influence the visitors' satisfaction and loyalty. In this study, the results of the survey carried out during the International Camel Wrestling Festival in Ephesus, Turkey, are analyzed by multivariate data analysis to determine how visitors' satisfaction and loyalty are associated with the event performance. The study concludes that the festival area has a direct positive effect on visitor satisfaction and loyalty, whereas other independent variables such as souvenirs, food, convenience and staff attributes of festival performance have indirect positive effects.

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“…Recent studies have focused on describing various types of events (Goldblatt and Goldblatt, 2007;Getz, 2008), assessing their effects (primarily their economic outcomes) (Saayman and Saayman, 2006;Langen and Garcia, 2009), and studying their organization and marketing (Shone and Parry, 2004;Robinson et al, 2010). By contrast, specific works on the influence of events, the geographic composition of visitors and visits, and temporary changes in population have received rather less attention (Teigland, 1996;Bohlin, 2000).…”

Section: Introductionmentioning

confidence: 98%

Evaluating the Travel Distances of Events Visitors and Regular Visitors Using Mobile Positioning Data: The Case of Estonia

Nilbe¹,

Ahas²,

Silm³

2014

Journal of Urban Technology

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Event tourism has become an important economic component of modern tourism, given the growing numbers of visitors and the development of local communities that it entails. This study examines whether the distances traveled by foreign visitors to events differ from those traveled by non-event (i.e., regular) visitors, and which factors influence such distances. We use passive mobile positioning data obtained from visitors to 145 events in Estonia (119,288 visits) and from a comparison group of regular visitors (199,859 visits) between 2006 and 2009. The results show that events visitors come from nearer locations than regular visitors; similarly to regular visitors, the distance decay principle applies in case of events visitors; and that events bring more visitors from more distant countries in the off-season (winter).

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Does the location of arts festivals matter for the economic impact?

Cited by 60 publications

References 28 publications

The socio-economic impact of the Klein Karoo National Arts Festival (KKNK)

The socio-economic impact of the Klein Karoo National Arts Festival (KKNK)

Satisfaction and Loyalty of Festival Visitors

Evaluating the Travel Distances of Events Visitors and Regular Visitors Using Mobile Positioning Data: The Case of Estonia

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