Does the importance of hotel attributes differ for senior tourists?

Caber, Meltem; Albayrak, Tahir

doi:10.1108/ijchm-02-2013-0103

Cited by 50 publications

(37 citation statements)

References 34 publications

(50 reference statements)

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“…Nevertheless, it is possible to find a broad research framework on the profile of the repeat consumer in traditional tourist services, most of whom focus on touristic destinations [45][46][47][48][49][50][51][52][53]. There is less research on other sectors, such as hotels [54][55][56]. All these studies show the major influence of sociodemographic variables (such as education, gender, age, etc.).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

Repeat Consumer Behavior on Smart P2P Tourism Platforms

et al. 2019

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Despite the key role played by frequent consumers interacting on smart P2P (peer to peer) tourism platforms, there are hardly any studies on the explanatory variables of their frequency of use. This paper aims to understand the motivational and sociodemographic factors that bring about repeat consumers in collaborative accommodation and transport services. In order to test various assumptions, a set of logistic regressions were made where the dependent variable is the frequency of use and the independent variables are sociodemographic and motivational factors. The results suggest that many consumer attributes recognized as being typical of collaborative platforms, such as young people traveling with friends for leisure who are interested in low prices, have changed. We found that, due to the consolidation of these smart business models, the frequency of use increases with age and for those who travel for work reasons. In addition, it is worth noting the existence of a positive relationship between consumers who provide reviews on these platforms and their frequency of use.Sustainability 2019, 11, 7082 2 of 13 company in the "Global 500 Rankings 2019" [7] with the highest brand value, ranking above Marriott International, the world's hotel leader. In addition, it has managed to overtake Booking.com, one of the main online hosting booking platforms [8]. Uber's fleet in New York is now three-fold larger than the number of yellow taxis [2].This sustained growth contradicts initial perceptions that these were temporary business models, aimed at a young audience, which were hardly going to be able to compete with traditional tourist services. The contextual factors that contributed to the rapid development of this business model, such as the globalization of society caused by the Internet [9-11], the boost from millennials [2,12,13], and the global economic crisis that favored the reuse of resources [14] are less influential now. Therefore, no one doubts that collaborative tourism is here to stay and will continue to grow [5,15].The consolidation of these smart tourism business models has been supported by the highest degree of satisfaction and recommendation of these services versus the traditional ones [16,17]. Both domestic [18] and European studies [5] show the greatest tendency for users to recommend collaborative platforms.Smart P2P tourism platforms are adapting their products to better fit the needs of consumers than traditional services, which creates the perception of quality and thus increases its frequency of use [12,[19][20][21][22]. This increased frequency of use causes greater confidence in the product and service [23][24][25], which is particularly relevant, since consumer insecurity and mistrust have been established as some of the most important reasons for the non-use of collaborative platforms [22,26,27]. In addition, the frequency of use is usually related to the service recommendation (e-wom) [28][29][30][31].Despite the success of these smart models, there are few studies focused on P2P accommod...

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Section: Theory and Hypothesesmentioning

confidence: 99%

Repeat Consumer Behavior on Smart P2P Tourism Platforms

et al. 2019

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“…A study from (Caber & Albayrak, 2014) findings shows that the value for money and the availability of organized entertainment in the hotel are the important attributes for the senior British tourist. As stated previously, every consumer has different preferences.…”

Section: Theoretical Reviewmentioning

confidence: 99%

The Promotion, Product and the People of Luxurious Hotel: A Case Study @hrhbali 2018

2019

JTHS

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The previous research findings @hrhbali in the period of January to December 2017 show the attributes of the Hard Rock Hotel Bali are the combination of party, music, and fun. The current research objective is to further explore the @hrhbali attributes from @hrhbali dataset within a different period of observation. Within the period of January to June 2018 there are 681 tweets extracted, further Exploratory Factor Analysis conducted with Provalis Research Software to explore the @hrhbali attributes. The result of the exploratory research @hrhbali attributes shows that reviews from a consumer are frequently delivered @hrhbali. @hrhbali emphasis on customer reviews to provide proof that they do have a good quality of service and give a good impression to the consumers. These reviews can be used as a Promotion element by @hrhbali to attract more consumer because the review given by visitors who've come can be used as a tool of reasoning by visitors who consider staying at the hotel. Furthermore, @hrhbali also displays photographs of the facilities that are interesting and beautiful that can be used as the medium of communication services to potential customers. There are also posting about the employee in Hard Rock Hotel Bali that represent the element of People. They also concerned with the quality of the workers they have. Workers who are professional, friendly to guests who can satisfy visitors. Consistent with the previous findings, @hrhbali promotes the music, fun, and party, followed with other findings from the period January-June 2018 that focus on the element of Promotion, Products, and People of the marketing mix. 76 that informs the "BOOM BOX". Boom box is one of the karaoke for visitors who want to sing and also like to record the sound because of the boom box is also a recording studio that has sophisticated technology. 4 from 16 themes of the exploratory factor analysis consist of spa and massage, therefore within the observation period, the good quality of massage services recommended. Nevertheless, music is also the dominant attribute delivered @hrhbali within the period of observation. This is relevant to the previous research that stated that @hrhbali positioning is music, fun, and party. Nevertheless, the themes from the exploratory factor analysis are insufficient to expose the 7 elements of the marketing mix, therefore further longer period of data shall be analyzed to reach better insight related to @hrhbali attributes. Figure 2. Dendogram @hrhbali

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“…(2) Demographic estimations reveal that the importance of the senior market has been growing to services industries, including tourism and hospitality, because the share of seniors in the world population is continuously increasing, and this trend is expected to be constant in the future. (3) The population of senior citizens has increased steadily over the past decades from 8% in 1950 to 11% in 2001 and is expected to reach 22% by 2050. (4) This suggests that worldwide the senior travellers market would become a substantial and increasingly important segment.…”

Section: Introductionmentioning

confidence: 99%

“…(9)(10) (10) Although "calendar age" is the most common criterion for distinguishing senior people, no consensus exists especially about when this period of life begins. (3) A number of researchers (11)(12)(13)(14) stated that seniors are people who are 55 years of age and above; other researchers (15)(16)(17)(18) suggested that people who are 50 years of age and above should be considered "seniors". Moreover, while some researchers (19) distinguished two categories of this age-group, namely pre-senior (between 50 and 64 years) and senior (≥ 65 years), the World Health Organisation (20) identified people aged ≥ 65 years as seniors.…”

Section: Introductionmentioning

confidence: 99%

“…(26) Although there have been a number of researches investigating the needs of senior travellers, the existing tourism and hospitality literature is still limited in some area. (3) In fact, the issue whether the senior travellers" importance ratings of hotel attributes are similar across the different age segments or nationalities is an underexplored topic. (12,27) therefore, this study aims to identify the importance of hotel attributes for Egyptian, British, and Russian senior tourists when selecting a hotel.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Ranking the Importance of Hotel Selection Attributes for Senior Tourists in Egyptian Resorts: A Comparison among Three Markets

Fawzy

Abbas

2016

Journal of Association of Arab Universities for Tourism and Hos

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Although there have been a number of researches investigating the needs of senior tourists, the existing tourism and hospitality literature is still limited in some area. In fact, the issue whether the se nior tourists" importance ratings of hotel attributes are similar across the different nationalities is an underexplored topic. Therefore, the current study aims to identify the importance of hotel attributes to Egyptian, British, and Russian senior tourists when selecting a hotel. Specifically, the current study presents the findings of a quantitative study of 108 Egyptian, 82 British, and 96 Russian senior tourists in terms of hotel selection attributes in three 5-star international resort hotels in Sharm El-Sheikh. The study employed the means and the factor analysis to rank the importance of 38-hotel attributes across the three nationalities. The variance analysis was also used to determine whether significant differences existed among the three sets of respondents in relation to the hotel selection attributes. The present study intends to contribute to the literature on senior tourist market by underlying the importance of hotel attributes to the aforementioned three market segments, particularly in a destination such as Egypt. Furthermore, acknowledging the importance of hotel selection attributes to senior tourists could potentially help hotels meet the needs of such a lucrative market in a way that satisfies their needs and increase repeat business.

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Does the importance of hotel attributes differ for senior tourists?

Cited by 50 publications

References 34 publications

Repeat Consumer Behavior on Smart P2P Tourism Platforms

Repeat Consumer Behavior on Smart P2P Tourism Platforms

The Promotion, Product and the People of Luxurious Hotel: A Case Study @hrhbali 2018

Ranking the Importance of Hotel Selection Attributes for Senior Tourists in Egyptian Resorts: A Comparison among Three Markets

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