Does the halal label of Lemonilo instant noodles matter to students?
Ni’matus Saadah,
Sokhikhatul Mawadah,
Muhammad Fauzi
Abstract:Purpose – This study aimed to determine the influence of the Korean wave, brand ambassadors, and halal label on the purchasing decisions of Lemonilo instant noodles.Methodology – This study uses quantitative research methods. Using a purposive sampling technique, the research sample comprised 72 students from a management study program at UIN Walisongo Semarang. Descriptive statistical analysis, a validity test, a reliability test, a classical assumption test, multiple linear regression analysis, and hypothesi… Show more
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