Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy

Caratù, Myriam; Cherubino, Patrizia; Menicocci, Stefano; Martinez-Levy, Ana C.

doi:10.1007/s43039-023-00086-z

Ital. J. Mark.

2023

DOI: 10.1007/s43039-023-00086-z

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Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy

Myriam Caratù,

Patrizia Cherubino,

Stefano Menicocci

et al.

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2024

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Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques

Capone,

Bartoli,

Mattiacci

et al. 2024

Springer Proceedings in Business and Economics

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Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques

Capone,

Bartoli,

Mattiacci

et al. 2024

Springer Proceedings in Business and Economics

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Web of Wonders

Al-Romeedy

2024

Advances in Hospitality, Tourism, and the Services Industry

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This chapter investigates sustainable digital marketing strategies tailored for African tourism destinations, with a focus on promoting unforgettable experiences while preserving the natural and cultural heritage of these destinations. It also highlights the importance of aligning digital marketing efforts with sustainable tourism principles, such as promoting responsible travel behavior and supporting local communities. The chapter emphasizes the need to showcase the unique natural and cultural heritage of African destinations through visually appealing content and immersive digital experiences. Furthermore, the potential of emerging technologies, such as blockchain and artificial intelligence, is explored to enhance the effectiveness and sustainability of digital marketing campaigns. The outcomes of this study aim to provide practical recommendations for African tourism destinations to enhance their digital marketing efforts while ensuring long-term sustainability and success.

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Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy

Cited by 2 publications

References 78 publications

Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques

Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques

Web of Wonders

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