“…Research examining the emergence, evaluation, and legitimization of products, services, and ideas highlights that perceptions of value are malleable and are shaped by a variety of factors within markets (Bowers & Prato, 2018;Mueller, Melwani, & Goncalo, 2012;Salganik, Dodds, & Watts, 2006;Sands, 2021;Zhou, Wang, Song, & Wu, 2017). Accordingly, strategists and entrepreneurs with novel ideas care a great deal about the conditions under which new offerings are judged by others (Piezunka & Dahlander, 2015;Reitzig & Sorenson, 2013;Sgourev, 2013).…”