Does SEO Matter? Increasing Classroom Blog Visibility through Search Engine Optimization

Zhang, S.; Cabage, Neal

doi:10.1109/hicss.2013.184

Cited by 11 publications

(15 citation statements)

References 5 publications

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“…They probably want to know in advance where this link points to before click on it. The same happens to search engines too, i.e., search engines prefer to know about the landing page's content of the redirection link [20]. As a result, the title tag is essential for website's internal and external linking and structure to be understood by both users and search engines.…”

Section: Href Alternative Title Tagsmentioning

confidence: 99%

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Greek Hotels’ Web Traffic: A Comparative Study Based on Search Engine Optimization Techniques and Technologies

Roumeliotis

Tselikas

Tryfonopoulos

2022

Digital

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Currently, websites rely heavily on digital marketing, notably search engine optimization (SEO), for success. In the COVID-19 era, hotels have to employ every feasible means to stay afloat despite the bleak business and travel conditions. Many of them have already invested in digital marketing, especially SEO, by applying SEO techniques to their websites to attract more visitors and bookings. This research examines hotels’ websites regarding the SEO techniques they have applied and their impact on web traffic to their websites. During a one-year observation period (February 2021–February 2022), we collected and analyzed web data from 309 top-listed Greek hotels using our own-developed software. By creating and following a specific methodology, we came to valuable conclusions. In addition, we used fuzzy cognitive mapping to develop an exploratory model. From the descriptive analysis and technical SEO perspective, we have concluded that hotels websites’ traffic and, by extension, their long-term viability are inextricably intertwined. Existing and future SEO marketers may benefit from our research’s time-accurate insights on hotel SEO tactics.

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Section: Href Alternative Title Tagsmentioning

confidence: 99%

“…What visitors will discover on this page is described in the meta description [8]. SEO specialists optimize meta description to ensure that the listing is relative with the website's content [20]. It should not be more than 350 characters in length, and it must be at least 51 characters long [6].…”

Section: Descriptive Meta Tagsmentioning

confidence: 99%

Greek Hotels’ Web Traffic: A Comparative Study Based on Search Engine Optimization Techniques and Technologies

Roumeliotis

Tselikas

Tryfonopoulos

2022

Digital

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“…Bing, the second biggest search engine after Google, is explicit in its use of signals such as tweet and Facebook like as well as other social signals as ranking factors [2,37,45]. Bing has partnered with Facebook in social search [51]. Bing algorithms focuses on the social media content, links, popularity from various social networks that are considered as important factors by Bing to define the ranking of results.…”

Section: Relationmentioning

confidence: 99%

2SRM: Learning social signals for predicting relevant search results

Badache

2020

WEB

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Search systems based on both professional meta-data (e.g., title, description, etc.) and social signals (e.g., like, comment, rating, etc.) from social networks is the trending topic in information retrieval (IR) field. This paper presents 2SRM (Social Signals Relevance Model), an approach of IR which takes into account social signals (users' actions) as an additional information to enhance a search. We hypothesize that these signals can play a role to estimate a priori social importance (relevance) of the resource (document). In this paper, we first study the impact of each such signal on retrieval performance. Next, some social properties such as popularity, reputation and freshness are quantified using several signals. The 2SRM combines the social relevance, estimated from these social signals and properties, with the conventional textual relevance. Finally, we investigate the effect of the social signals on the retrieval effectiveness using state-of-the-art learning approaches. In order to identify the most effective signals, we adopt feature selection algorithms and the correlation between the signals. We evaluated the effectiveness of our approach on both IMDb (Internet Movie Databese) and SBS (Social Book Search) datasets containing movies and books resources and their social characteristics collected from several social networks. Our experimental results are statistically significant, and reveal that incorporating social signals in retrieval model is a promising approach for improving the retrieval performance.

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“…Untuk mengoptimalkan penempatan situs web di mesin pencari yang populer, perlu memahami kriteria evaluasi yang digunakan oleh pencarian. (Zhang & Cabage 2013) SEO adalah suatu cara atau teknik untuk membuat situs atau blog kita berada pada halaman/posisi satu di mesin pencarian (search engine) seperti Google, Bing, dan Yahoo. Pengertian dari SEO juga sangat luas tetapi semuanya mencakup hal yang sama yaitu mengoptimisasi suatu halaman website/blog agar berada pada halaman/posisi satu di search engine dengan kata kunci yang ditarget.…”

Section: Penggunaan Seo (Search Engine Optimazition)unclassified

Iptek bagi Masyarakat untuk Melestarikan Kebudayaan Ketoprak dan Sholawat Pitutur Melalui Website Berbasis SEO Sebagai Media Informasi dan Promosi

Hayaty

Laksito

2017

Jurnal Pengabdian dan Penerapan IPTEK

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Ketoprak and sholawat pitutur began to dim with the development of the modern era. Folk art that became the cultural root of the village community Seyegan must continue to be preserved. To preserve the efforts made through the promotion through information technology media in this case the manufacture of SEO-based art sites (Search Engine Optimazation) for the existence of this art continues to grow with the local community and can be known by the public. The process of website creation begins with several designs such as web structure, layout, features available as well as the application of SEO on some articles. Promotion of folk art through the medium of information technology is expected to revive the arts ketoprak and sholawat as well as affect the welfare of members of the arts group.

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Does SEO Matter? Increasing Classroom Blog Visibility through Search Engine Optimization

Cited by 11 publications

References 5 publications

Greek Hotels’ Web Traffic: A Comparative Study Based on Search Engine Optimization Techniques and Technologies

Greek Hotels’ Web Traffic: A Comparative Study Based on Search Engine Optimization Techniques and Technologies

2SRM: Learning social signals for predicting relevant search results

Iptek bagi Masyarakat untuk Melestarikan Kebudayaan Ketoprak dan Sholawat Pitutur Melalui Website Berbasis SEO Sebagai Media Informasi dan Promosi

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