Does Race Matter? Implicit and Explicit Measures of the Effect of the PR Spokesman's Race on Evaluations of Spokesman Source Credibility and Perceptions of a PR Crisis' Severity

Hong, Seoyeon; Len‐Ríos, María E.

doi:10.1080/1062726x.2014.929502

Cited by 31 publications

(23 citation statements)

References 44 publications

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“…Arpan and Pompper (2003) indicated that the "stealing thunder" strategy, which refers to "an admission of a weakness before that weakness is announced by another party" (p. 294), could effectively reduce crisis severity levels. Hong and Len-Riós (2015) also demonstrated that university sports crises cause higher perceptions of crisis severity than product-recall crises.…”

Section: Defining the Construct And Searching For Measurementsmentioning

confidence: 93%

“…Severity of damage was negatively correlated with crisis responsibility in the original experiment (Coombs, 1998) and so was excluded in later SCCT studies (Coombs, 2007(Coombs, , 2010. Nonetheless, the concept of crisis severity continuously appears in crisis communication and management literature (Arpan & Pompper, 2003;Arpan & Roskos-Ewoldsen, 2005;Claeys, Cauberghe, & Vyncke, 2010;Hong & Len-Riós, 2015;Isaacson, 2012;Laufer, Gillespie, McBride, & Gonzalez, 2005;Lee, 2004;Vassilikopoulou, Siomkos, Chatzipanagiotou, & Pantouvakis, 2009). Scholars believe the intensity that stakeholders feel varies as the perceptions of crisis severity change.…”

Section: Appendix B: Crisis Information Seeking Survey Instructions Amentioning

confidence: 99%

“…More importantly, a lack of definition hinders the creation of a reliable and valid measurement. Current scales generally treat severity as a one-dimensional variable and ask only one question (Claeys et al, 2010;Laufer et al, 2005;Vassilikopoulou et al, 2009) or three similar questions (Arpan & Pompper, 2003;Arpan & Roskos-Ewoldsen, 2005;Hong & Len-Riós, 2015). This oversimplifies the complexity of the construct.…”

Section: Appendix B: Crisis Information Seeking Survey Instructions Amentioning

confidence: 99%

“…In survey research, scholars have used single-item scales to measure crisis severity, for example, asking how severe respondents consider the crisis situation to be based on either a 10-point scale or an 11-point scale (Claeys et al, 2010;Laufer et al, 2005;Vassilikopoulou et al, 2009). Other scholars have used multiple-item scales, for example, asking about participants' feelings of seriousness, badness, and extremeness regarding a crisis (Arpan & Pompper, 2003;Arpan & Roskos-Ewoldsen, 2005;Hong & Len-Riós, 2015).…”

Section: Current Measures Of Crisis Severitymentioning

confidence: 99%

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Untitled

2019

JICRCR

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Risk and crisis communication are growing areas of scholarship ripe for multidisciplinary contributions. In this essay, the Volume 2 editor re ects on the primary purpose of the Journal of International Crisis and Risk Communication Research and the areas of scholarship the journal promotes. The editor o ers advice for researchers and professionals interested in publishing in the journal. Additionally, the editor calls for the community to continue to submit their best research and to support the development of the next generation of risk and crisis communication scholars.

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Section: Defining the Construct And Searching For Measurementsmentioning

confidence: 93%

Section: Appendix B: Crisis Information Seeking Survey Instructions Amentioning

confidence: 99%

Section: Appendix B: Crisis Information Seeking Survey Instructions Amentioning

confidence: 99%

Section: Current Measures Of Crisis Severitymentioning

confidence: 99%

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Untitled

2019

JICRCR

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“…The ways in which race shapes the experiences of minority public relations faculty (Tindall, 2009b) and the experiences of minority graduate students have also been theorized (Waymer and Dyson, 2011). Public relations research has analyzed the impact of race during times of organizational crisis (Fisher-Liu, 2012;Hong and Len-Rios, 2015;Waymer, 2010). Studies have also explored how women of color interpret public relations health campaign messages (Tindall and Vardeman-Winter, 2011).…”

Section: Race In Public Relations Researchmentioning

confidence: 99%

The Starbucks Race Together Initiative: Analyzing a public relations campaign with critical race theory

Logan

2016

Public Relations Inquiry

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In response to a series of race-related incidents in the United States in 2014, Starbucks launched the Race Together Initiative, a multifaceted public relations campaign designed to spark a national dialogue on race. The campaign generated a great deal of discussion in the public sphere including some praise and much criticism. This article uses critical race theory as a theoretical lens to analyze the Race Together campaign as well as reactions to it in the news media and on Twitter. The purpose of this article is to use critical race theory to enrich understandings of the Race Together campaign as well as to explore the implications of corporate public relations campaigns that attempt to address sensitive social issues such as race.

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