Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers

Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin; Yannopoulou, Natalia

doi:10.1016/j.jbusres.2023.114070

Cited by 10 publications

(10 citation statements)

References 122 publications

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“…Self-disclosure on social media and thus willingly providing details about one's life, ranging from general interests to more specific aspects, has become a standard part of our private and work lives. It leads to a vast con-centration of personal information (Stevic et al, 2022) and creates online traces, therefore increasing the potential consumer's risks (Amran & Jamaluddin, 2022;Kolotylo-Kulkarni et al, 2021;Krishen et al, 2017;Wang et al, 2023c). Nevertheless, this concept is central to how individuals present themselves and interact with others on social media, forming a vital part of the digital social experience (Posey et al, 2010;Zhang et al, 2023).…”

Section: Analyzing the Decision-making Process: The Privacy Calculus ...mentioning

confidence: 99%

“…In today's digital world, it is common for consumers to provide personal information in exchange for digital services. Digital providers use these data afterward to personalize services and target communication campaigns to increase their engagement and conversions (Krajcík et al, 2023;Stevic et al, 2022;Wang et al, 2023c). Thus, the availability of consumers' data has become the essence of current business models' sustainability (Krasnova et al, 2012;Trifiro, 2023), and consumers increasingly face situations where they have to consider the consequences of decisions in the context of privacy and data protection (Trifiro, 2023;Tseng et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…Moreover, this phenomenon is significant among Generation Z, which is considered to be natively technologically savvy. Furthermore, from the marketing point of view, their considerable dependence on social media plays a vital role in generating sales for digital businesses (Rigelsky et al, 2022;Wang et al, 2023c).…”

Section: Introductionmentioning

confidence: 99%

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Generation Z's perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness

Rózsa,

Ferenčáková,

Zámek

et al. 2024

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Research background: Consumers frequently exchange personal data for limited benefits from digital services, despite privacy concerns. This data enables digital providers to tailor content and enhance marketing communication, and digital services' effectiveness and efficiency. Purpose of the article: Utilizing the principles of privacy calculus theory, this study aims to identify how attitudes towards advertising (ATT), perception of advertising credibility (CRE), consumer susceptibility to interpersonal (II) and reference group influence (RGI), social isolation (SI) and social anxiety (SA) influence the willingness of Generation Z to disclose personal information on social media derived from the Generation Z privacy concerns (PC) and develop a prediction model for such behavior. Methods: Data was gathered using an online self-administered questionnaire from a sample of 451 Generation Z individuals. A non-random convenient sampling technique and binary logistic regression were used to quantify the influence of selected independent variables on the dispersion of values in the dependent variable under investigation. Findings & value added: The results highlight that Generation Z's self-disclosure willingness on social media is significantly influenced by attitudes toward advertising and consumer susceptibility to reference group influence. The effect of social isolation was also close to the required level of statistical significance. It means that positive attitudes towards advertising and high susceptibility to influence from reference groups enhance the probability of personal information disclosure. Being one of the few studies to address factors that influence the willingness of Generation Z to disclose personal information on social media, this study stands out for its holistic approach. Thus, combining various interconnected elements provides a fresh perspective to comprehend the intricate dynamics of Generation Z's relationship with privacy on social media.

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Section: Analyzing the Decision-making Process: The Privacy Calculus ...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Generation Z's perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness

Rózsa,

Ferenčáková,

Zámek

et al. 2024

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“…Menurut Wang perkembangan internet telah mempresentasikan makna dasar dari SNS Content yang menjadikan sebuah konsep baru dari sosial media sendiri karena dapat memberikan informasi melalui digital, hal itu yang membuat para penjual lebih tertarik untuk terlibat dalam menggunakan SNS Content sebagai sarana pemasaran, selain itu juga didukung dengan adanya koten digital sehingga mempermudah perusahaan untuk memasarkan suatu produk tertentu. (Wang et al, 2023) Menariknya Gorji menyatakan bahwa Islam adalah agama yang mengatur segala aspek manusia. Umat Islam di Indonesia umumnya fokus pada Indonesia telah menjadi terkenal di belahan dunia di mana dikatakan bahwa Indonesia memiliki penduduk Muslim terbesar di dunia.…”

Section: Pendahuluanunclassified

Improvisasi SNS Content Terhadap Perilaku Belanja Konsumen Muslim Milenial Produk Kosmetik Halal: Peran Moderasi Brand Image

Rachmadi,

Saraswati

2023

JIEI

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Semakin banyak penyedia atau produsen produk halal khususnya kosmetik berimplikasi terhadap konsumen semakin selektif dalam memiliki produk. Banyaknya produk kosmetik halal yang dikenalkan melalui sosial media seperti SNS Content, konsumen melakukan pencarian informasi dan memilih brand yang lebih dikenal oleh masyarakat sehingga mempengaruhi keputusan pembelian. Movement baru dunia digital saat ini dengan adanya SNS Content pada sosial media baik memasarkan sebuah produk. Dalam hal ini produk kosmetik halal yang sudah menjadi pandangan baru dalam dunia marketing saat ini. Khususnya bagaimana melihat pola perilaku belanja dari konsumen milenial muslim yang ada di Indonesia. Khususnya pada konsumen muslim milenial saat ini yang mulai tertarik dengan produk kosmetik halal. Ulasan ini memberikan kontribusi bagaimana improvisasi pada SNS Content di sosial media khususnya pada produk kosmetik halal dengan merekomendasikan perlunya mengintegrasikan praktik-praktik Islam terkait dengan konsumsi barang yang mempunyai sebuah brand image dan layanan dalam studi difokuskan pada analisis perilaku konsumen milenia muslim.

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“…Generation Z's response to advertising is significantly influenced by personality [13,64]. A person's risk attitude, an innate preference for risk, is a stable personality trait that does not alter in response to contextual changes [31,32].…”

Section: Risk Attitude Perceived Ad Risk and Ad Avoidancementioning

confidence: 99%

Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers

2023

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Generation Z (Gen Z) consumers require special consideration because they are a distinct demographic, are less receptive to mobile advertising, and have not been thoroughly studied. This study seeks to advance ad avoidance research by creatively examining Gen Zers’ perceived ad risk and ad avoidance in mobile applications (apps) and the role that risk attitude and time pressure play in these phenomena. The formal study was conducted in March 2023 via an online survey, and 312 sample data were identified for data analysis. It was found that there is a positive relationship between Gen Zers’ perceived risk and their avoidance of app advertising, with time, performance, and privacy risks being the primary advertising risks. Gen Zers perceive higher advertising risk when they are under time pressure or are risk-averse, and time pressure is a more vital indicator of perceived risk than risk attitude. Time pressure also significantly affects mechanical avoidance (e.g., using an ad blocker) more than behavioral avoidance. Still, the risk attitude only positively affects Gen Zers’ behavioral avoidance of app ads. This study concludes that ad avoidance can be reduced by reducing users’ perceived risk and time pressure. Also, ads should be placed based on consumers’ risk attitude. Future research needs to validate these findings in other cultures, compare Gen Z to other generations, and consider the consequences of ad avoidance.

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Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers

Cited by 10 publications

References 122 publications

Generation Z's perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness

Generation Z's perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness

Improvisasi SNS Content Terhadap Perilaku Belanja Konsumen Muslim Milenial Produk Kosmetik Halal: Peran Moderasi Brand Image

Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers

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