Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"

The influence of communication in destination imagery during COVID-19

“…Tourism destination perception and imagery are key factors driving destination positioning and overall industry success. Hence, how a destination can leverage resources to foster positive brand imagery—with a view to distinguish itself and out-position competitors—becomes a critical issue for tourism decision-makers ( Zhang et al, 2021 ). In line with the crisis management literature (e.g., Novelli et al, 2018 ) and Information Richness Theory ( Daft and Lengel, 1986 ; Kucukusta et al, 2019 ), our data show that, during early recovery stages, DMO-generated communication impacts destination imagery and awareness.…”

“…The literature recognizes the relevance of destination image (e.g., Zhang et al, 2021 ; Chi et al, 2020 ; Marinao-Artigas et al, 2015 ; Cordente et al, 2010 ) and imagery ( Josiassen et al, 2016 ; Kock et al, 2016 ) in traveler decisions. However, the current complex environment defined by COVID-19 seems to suggest the use of imagery rather than image as reference.…”

Study on the Influence of Cultural Contact and Tourism Memory on the Intention to Revisit: A Case Study of Cultural and Creative Districts

“…Cultural and creative tourism refers to an immersive experience activity that takes culture as the core foundation and takes creative innovation as the form of presentation [3]. It is different from cultural tourism destinations and creative areas in the traditional sense, which uses creativity carriers to display and activate original cultural connotations [3,4]. Especially in the Chinese context, the development of cultural and creative tourism is extremely rapid and valuable.…”

“…From the perspective of cultural sustainability, the creative way displays the cultural connotation that is difficult for tourists to understand in a form of entertainment and innovation, so that tourists can quickly contact, understand, and recognize the local traditional culture. Especially with the deepening of the integration of culture and tourism [4], the local traditional culture is more extensive and known to people in a relaxed way [4]. This is conducive to the inheritance and spread of traditional culture.…”

“…Importantly, revisiting intent tourists is a manifestation of loyalty to the destination [5][6][7][8][9], which is vital to the sustainable development of cultural and creative tourism. However, although previous research [3,4] has focused on cultural and creative tourism experience, destination brand, etc., there is still a gap of theoretical evidence on whether cultural and creative tourism tourists are willing to revisit. Therefore, this research needs to answer the first issue what constitutes the tourists' intention to revisit.…”