Does It Pay to Be Green? Financial Benefits of Environmental Labeling among Chinese Firms, 2000–2005

Wang, Lihua; Cui, Zhiyu; Liang, Xiaofeng

doi:10.1017/mor.2014.8

Cited by 26 publications

(41 citation statements)

References 65 publications

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“…In summary, these results show that the higher the income level, the more willingness to pay for environmentally friendly goods is expressed by the respondent. This finding is not surprising and was reported earlier by Laroche et al [33], Schumacher [22], Kianpour [34], Wojnarowska et al [9] and others [35][36][37].…”

Section: Demand-side Study Of Ecolabeled Goods In Russia (Results Of the Survey)supporting

confidence: 84%

Ecolabeling as a Policy Instrument for More Sustainable Development: The Evidence of Supply and Demand Interactions from Russia

et al. 2021

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Ecolabeling can complement more conventional policy instruments such as taxes and subsidies to stimulate more sustainable development of the economy. However, in practice, ecolabels may not always comply with legal requirements in terms of reliability, accuracy and clarity, and sometimes deliberately mislead the consumer. In Russia and many other developing countries, the problem of inaccurate information on the environmental properties of goods and services is still not recognized. The only regulatory document that currently defines the basic principles for developing and using environmental labels and declarations is the national versions of international standards ISO 14020/14021/14024/14025-Environmental Labels Package. This paper contributes to the literature in two main dimensions. It assesses the degree of prevalence of ecolabeling in the Russian market of everyday goods and the reliability and informational content of frequently used labels (supply-side research). Second, it estimates the consumers’ awareness and reaction to ecolabeled products (demand-side research). The most obvious finding to emerge from this study is that low consumer awareness keeps the level of greenwashing low, but at the same time does not stimulate eco-innovations. We suggest developing smartphone applications that allow buyers to check the compliance of ecolabels on a product with ISO standards directly during the shopping process. We propose to use this approach as a cost-effective and straightforward way to simultaneously raise consumer awareness of ecolabeling and reduce the likelihood of greenwashing.

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Section: Demand-side Study Of Ecolabeled Goods In Russia (Results Of the Survey)supporting

confidence: 84%

Ecolabeling as a Policy Instrument for More Sustainable Development: The Evidence of Supply and Demand Interactions from Russia

et al. 2021

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“…This theoretical account has merits, but falls short in providing a systematic explanation regarding adoption of new practices that cannot promise technical or economic advantages in the near term. Practitioners interested in promoting socially or environmentally responsible management practices find it particularly frustrating that practices such as China Environmental Certification (Yin & Ma, 2009), Eco-labeling (Sun, Yin, & Wang, 2014;Wang, Cui, & Liang, 2015), and CSR reporting (Marquis & Qian, 2013) encounter such difficulty. Nevertheless, some first movers still adopt those practices.…”

Section: Discussionmentioning

confidence: 99%

Community Institutions and Initial Diffusion of Corporate Social Responsibility Practices in China's Banking Industry

Sun

Wang

et al. 2015

Manag. Organ. Rev.

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The existing literature does not provide adequate insight into the initial diffusion of new management practices, especially those that yield no immediate economic benefits, and have not yet gained legitimacy. We study how firms' local institutional environments influence early adoption behavior, examining the spread of corporate social responsibility (CSR) reports in China's banking industry from 2006 to 2011. We find that banks are more likely to be first movers of CSR reporting if they operate in communities where more companies publish CSR reports or where there are guidelines encouraging CSR reporting, and the impacts of these two institutional factors are further moderated by the length of time that banks have operated in communities. Our study highlights the usefulness of institutional theory in understanding the initial adoption of new management practices, when the organizational field is defined as a geographic community instead of an industry sector and its supply chain.

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“…This is changing, as there is also a growing body of green marketing research within Asian economies (Wang, Cui and Liang, 2015;Polonsky et al, 2014;Du, 2012) as well as work in other developing countries (Mishra and Sharma, 2010;Pintea, Stanca, Achim and Po, 2014;Gupta and Goldar, 2005). This global examination is essential for preserving the natural environment, for unless firms in developing countries learn how to proactively integrate environmental issues into their strategy, long term sustainability will not be achieved, preventing firms contributing to solving social and environmental issues (Achrol and Kotler 2012;Crilly, Zollo and Hansen, 2012;Zollo, Cennamo and Neumann 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

Enviropreneurial marketing in greening corporate activities

Song-Turner

Polonsky

2016

EBR

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Purpose The purpose of this study is to explore the enviropreneurial marketing approach used by firms in China and its impact on the success of green marketing actions, with the aim of drawing useful lessons from the literature and successful green firms. Design/methodology/approach This study follows the inductive case study approach, and the qualitative data come from a study of four firms engaging in enviropreneurial marketing activities. Interview data were triangulated with qualitative data from other sources. Findings The evidence from this study indicates that enviropreneurial marketing plays a central role in developing innovative product or services, adopting an innovative and pragmatic green marketing mix that differentiates and creates changes within industry and markets. Research limitations/implications The main limitation of this study is that data samples are from successful firms labelled as “green” by the Chinese authorities, based on winning “official” awards. These do not necessarily represent the opinions of a cross section of firms within China with respect to enviropreneurial marketing. Future studies should include a mixed population of firms. Practical implications Policy makers and marketing practitioners need to consider drivers to ensure that Chinese firms integrate enviropreneurial marketing activities, which need to complement the delivery of functional value. Social implications Green initiatives/changes within the firm seem to be partly driven by the environmental orientation of these firms’ founders, thus, developing an environmental orientation in managers may be important to drive enviropreneurial marketing activities. Originality/value This study contributes by confirming the current literature on green marketing and examining the positive impact of enviropreneurial marketing on firms’ performance in the context of marketing in emerging markets.

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Does It Pay to Be Green? Financial Benefits of Environmental Labeling among Chinese Firms, 2000–2005

Cited by 26 publications

References 65 publications

Ecolabeling as a Policy Instrument for More Sustainable Development: The Evidence of Supply and Demand Interactions from Russia

Ecolabeling as a Policy Instrument for More Sustainable Development: The Evidence of Supply and Demand Interactions from Russia

Community Institutions and Initial Diffusion of Corporate Social Responsibility Practices in China's Banking Industry

Enviropreneurial marketing in greening corporate activities

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