Does intention translate into actual purchase? Analysis of inducers of sustainable consumption in higher education students
Linda JessicaDe Montreuil Carmona,
Anderson Gomes Paes Barretto,
Edilson Bacinello
Abstract:Purpose
The purpose of this study was to verify the effect of sustainable consumption on the intention and effective purchase of products by young undergraduates, using the framework with the dimensions: consciousness for sustainable consumption, moral orientation and environmental concern. The authors also examined the mediation effect of intention and searched for heterogeneities on the purchase of sustainable products when discriminating by product type.
Design/methodology/approach
Sustainable consumption… Show more
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