Does injustice affect your sense of taste and smell? The mediating role of moral disgust

Skarlicki, Daniel P.; Hoegg, JoAndrea; Aquino, Karl; Nadisic, Thierry

doi:10.1016/j.jesp.2013.03.011

Cited by 52 publications

(38 citation statements)

References 36 publications

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“…To test whether moral emotions could account for the effect, participants reported to what extent they experienced moral anger (angry, upset, and hostile; α = .92; averaged to form an index of moral anger), disgust, positive (averaged 10-items; α = .91) and negative affect (averaged 10-items; α = 93) captured by the PANAS scale, along 1 (not at all) to 9 (extremely) after they responded to the conformist attitude and need to belong scales. Replicating previous findings (Chan et al 2014;Skarlicki et al 2013), participants in the moral violation condition also experienced greater moral anger (F(2, 268) = 13.09, p < .001) and disgust (F(2, 268) = 21.95, p < .001; see Table S1 for means and SDs) than those in the two control conditions. In addition, although participants in the three conditions did not differ in positive affect (p > .73), those in the moral violation condition reported feeling more negative affect (F(2, 268) = 6.46, p = .002).…”

Section: Moderated Mediation With Contrast Codingsupporting

confidence: 81%

“…We offer a new mechanism through which exposure to moral violations can influence consumer choice. Whereas extant research has primarily focused on how witnessing moral violations leads to moral disgust (Chapman et al 2009), which intensifies disgust reactions toward gustatory and olfactory stimuli (Skarlicki et al 2013) and reduces consumers' consumption of food and drinks (Chan et al 2014), we instead bring to light the influence of witnessing moral violations on consumers' preference for consumption choice options that are endorsed by the majority (vs. minority). Our research suggests that when actions aimed at directly condemning and punishing moral violations are not immediately available, consumers have a tendency to conform to the majority.…”

Section: Theoretical Contributions Of the Researchmentioning

confidence: 99%

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Retracted: Witnessing Moral Violations Increases Conformity in Consumption

Dong

Zhong

2017

Journal of Consumer Research

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This research is based on part of the first author's doctoral dissertation under the guidance of the second author. The authors gratefully acknowledge the financial support from the Sheth Foundation through the 2015 ACR/Sheth Foundation Dissertation Award and the Social Sciences and Humanities Research Council of Canada. We thank Bob Wyer and Avni Shah for their insightful comments. We also thank Rachel Hung, Keiron Narine, Zohra Abdul Razaq, and Jenny Wang for their excellent assistance in data collection. In determining sample size, we generally followed the rule of thumb of having 50 participants per cell. Data were collected in a single wave and were analyzed only after all the data were collected. We report all data exclusions (if any), all manipulations, and all measures in the paper. Data files are available at: https://osf.io/wdu5e. Contribution Statement Previous research has established that moral violations are often recognized as breaches of social order, and mere exposure to others' immoral behaviors can heighten individuals' desire for punishment of moral transgressors (to correct transgressions) and social-norm adherence (to prevent future transgressions), which are precisely what conformist attitudes entail. Yet we know little about how exposure to moral violations may affect consumer choice, despite the fact that consumers are constantly exposed to immoral behaviors in daily life. Drawing on past research on social order and conformity, we propose that witnessing moral violations heightens perceived threat to social order, which can increase individuals' endorsement of conformist attitudes, since conformity can serve both a defensive function against the occurrence of moral transgressions and a reparative function signaling social order. The heightened desire for conformist attitudes can generalize and manifest in preferences for majority-endorsed (vs. minority-endorsed) choice alternatives in consumption domains. This research thus provides fresh insights to the morality and conformity literature by (a) documenting a novel downstream consequence of exposure to moral violations on consumer choice and (b) advancing our understanding of the psychological functions of conformity in coping with negative consequences of witnessing moral violations.

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Section: Moderated Mediation With Contrast Codingsupporting

confidence: 81%

Section: Theoretical Contributions Of the Researchmentioning

confidence: 99%

Retracted: Witnessing Moral Violations Increases Conformity in Consumption

Dong

Zhong

2017

Journal of Consumer Research

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“…For example, appraisals of a person's untrustworthiness have been found to trigger disgust (Hutcherson & Gross, ). Other research has found that interpersonal injustices (i.e., treating people with a lack of dignity and respect) resulted in disgust (Skarlicki, Hoegg, Aquino, & Nadisic, ).…”

Section: Moral Emotions In the Management Sciencesmentioning

confidence: 99%

Moral emotions: A review and research agenda for management scholarship

et al. 2019

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Summary By discussing “families” of moral emotions, we synthesize and review the moral emotions literature in an effort to advance organizational scholarship. First, we broadly discuss “what constitutes a moral emotion?” Second, we critically examine each family of moral emotions. We discuss key controversies and debates, particularly in terms of construct overlap, and provide recommendations. Third, we review scholarly work on each family of moral emotions in the workplace and offer ideas for future research. Finally, in our general future directions, we discuss a range of theoretical perspectives that can be used to advance the moral emotions literature in the management field.

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“…This basic emotion, which seems to have benefited our ancestors by helping them avoid unhealthy experiences, might have been co-opted by evolution to serve a moral purpose (Haidt 2003(Haidt , 2006. In fact, it is common for people to respond to certain moral violations, especially those involving a perception of impure contamination, with a sense of disgust (e.g., Schnall et al 2008Schnall et al , 2009Skarlicki et al 2013). Given such indication, one would expect involvement of the insulae when people make moral assessments on unfair events.…”

Section: Additional Brain Regions Involved and Justice Rulesmentioning

confidence: 99%

Deontic Justice and Organizational Neuroscience

2016

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According to deontic justice theory, individuals often feel principled moral obligations to uphold norms of justice. That is, standards of justice can be valued for their own sake, even apart from serving self-interested goals. While a growing body of evidence in business ethics supports the notion of deontic justice, skepticism remains. This hesitation results, at least in part, from the absence of a coherent framework for explaining how individuals produce and experience deontic justice. To address this need, we argue that a compelling, yet still missing, step is to gain further understanding into the underlying neural and psychological mechanisms of deontic justice. Here, we advance a theoretical model that disentangles three key processes of deontic justice: The use of justice rules to assess events, cognitive empathy, and affective empathy. Together with reviewing neural systems supporting these processes, broader implications of our model for business ethics scholarship are discussed.

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Does injustice affect your sense of taste and smell? The mediating role of moral disgust

Cited by 52 publications

References 36 publications

Retracted: Witnessing Moral Violations Increases Conformity in Consumption

Retracted: Witnessing Moral Violations Increases Conformity in Consumption

Moral emotions: A review and research agenda for management scholarship

Deontic Justice and Organizational Neuroscience

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