Does information about environmental considerations affect Chinese and UK consumers’ purchase intentions for traced foods? A path analysis
Shan Jin,
Yasuhiro Matsuoka,
Meng Yue
et al.
Abstract:Consumers are increasingly focused on making sustainable food choices, necessitating transparent and trusted systems for providing sustainability information. This can be implemented, for instance, through application of traceability systems that “carry” sustainability information about production and distribution. Currently, the literature on traceability mainly addresses consumer perceptions regarding the benefits of traceability concerning food safety and recalls. This research assessed consumers’ perceptio… Show more
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