Does green and sustainable engagement benefit online platforms in supply chains? The role of green and public concern

Xue, Jing; Li, Guo; Li, Na

doi:10.1080/13675567.2021.1914564

Cited by 14 publications

(7 citation statements)

References 64 publications

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“…Their results suggests that there is a need for a neutral regulator to successfully implement a marketing camping. Xue et al (2021) explored cause‐related marketing, as a CSR mechanism, in a green‐purchase‐intended market place to find out the relation between sustainable engagement and SC performance. Their findings imply that cause‐related‐marketing could promote the green image of the business.…”

Section: Literature Reviewmentioning

confidence: 99%

Participative pricing and donation programs in a socially concerned supply chain

Sabbaghnia

Heydari

Razmi

2022

Corp Soc Responsibility Env

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This study analyzes a participative pricing scheme, name‐your‐own‐price, as a practical marketing mechanism for a socially sustainable supply chain. There is an ongoing argument on the profitability of participative pricing. This study introduces a different approach in capturing optimal decisions of a corporate social responsibility practice. In the proposed approach, the manufacturer is willing to donate as long as, (I) business image is improving; thus, the potential market size is expanding and, (II) consumers are also donating through the proposed donation scheme. Results indicate that not only the total earnings are increasing, the market participation is also boosted. Further, operational decisions are coordinated successfully with a revenue‐sharing contract. Findings imply that there is a minimum threshold for manufacturer's participation ratio to ensure the profitability of the proposed scheme, not to mention consumer's donation size. Sensitivity analysis is conducted to prove the applicability of the proposed mechanism in real‐world applications.

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Section: Literature Reviewmentioning

confidence: 99%

Participative pricing and donation programs in a socially concerned supply chain

Sabbaghnia

Heydari

Razmi

2022

Corp Soc Responsibility Env

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“…On this basis, the authors further considered the manufacturer's decision on the greenness of the product [16]. Xue et al [17] investigated whether the implementation of green logistics practices and cause-related marketing by e-commerce platforms is beneficial to itself. Through the questionnaire survey and statistical analysis, it is proved that the benefit of the platform is positively promoted, which provides strong evidence for the green development of the e-commerce platform.…”

Section: Decision-making In E-commerce Supply Chainmentioning

confidence: 99%

“…First, based on Weng et al [39], Cuerva et al [40] and Mu et al [12], we set initial values of parameters such as benefit and cost of corporate green innovation. Then, according to the data in Xue et al [17], Yu et al [19] and Xie et al [20], parameters such as the operating cost and financing amount of the e-commerce platform are set. At the same time, minor adjustments were made based on the official data disclosed by JD.com to make the simulation results closer to the facts.…”

Section: Numerical Simulationmentioning

confidence: 99%

Evolutionary Game Analysis of Enterprise Green Innovation and Green Financing in Platform Supply Chain

Liu

Peng

2022

Sustainability

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In view of the financing dilemma of green innovation of manufacturers in the e-commerce supply chain, we build a strategy evolution game model between manufacturers and e-commerce platforms and describe the dynamic evolution law of manufacturers choosing green innovation and platforms choosing green financing. Combined with numerical simulation, the factors affecting green innovation and green financing decisions are analyzed and strategic suggestions are put forward. The conclusions are as follows: (1) There is a unique evolutionary equilibrium strategy for dynamic behavioral decision-making between manufacturers and e-commerce platforms; (2) Green innovation and green financing are beneficial to both players of the game; (3) Whether the platform provides green financing services for manufacturers is affected by factors such as commissions, additional benefits brought by green innovation or green financing, and financing amounts. This paper enriches the research on green strategies for e-commerce supply chains, provides suggestions for green innovation and financing cooperation between e-commerce platforms and manufacturers, and further promotes the green development of the manufacturing industry.

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“…Scholars have pointed out that ethical attributes may come with liability, especially in terms of product quality, to mitigate consumer risk perceptions to some extent ( Bodur et al, 2014 ). Xue et al (2022) pointed out that the green image of the platform reflects the platform’s commitment to social responsibility and sustainable development, which is conducive to enhancing consumer identification and reducing concerns. Thus, symbolic ethical attributes can, to a certain extent, improve product credibility and mitigate consumer risk perceptions.…”

Section: Research Hypothesesmentioning

confidence: 99%

When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online

Wang²,

Yan³

et al. 2022

Front. Psychol.

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Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical attributes of farmer-assisting agricultural products have unique value compared with other agricultural products. However, the existing research rarely pays attention to the influence of the ethical attributes of farmer-assisting agricultural products on consumers’ willingness to buy farmer-assisting agricultural products online. Based on collective efficacy theory and risk perception theory, this study systematically explores the influence mechanism of ethical attributes (symbolic ethical attribute and functional ethical attribute) on consumers’ willingness to buy farmer-assisting agricultural products online through three situational experiments. The results show that compared with functional ethical attributes, symbolic ethical attributes have a more positive impact on consumers’ willingness to buy farmer-assisting agricultural products online. In addition, it further reveals two mediating pathways of ethical effects (collective efficacy and risk perception) and boundaries (emergency of farmer-assisting events). This study helps to understand the ethical attributes of farmer-assisting agricultural products, and provides some practical suggestions for e-commerce enterprises implementing farmer-assisting marketing communication activities or marketers developing and promoting farmer-assisting agricultural products.

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Does green and sustainable engagement benefit online platforms in supply chains? The role of green and public concern

Cited by 14 publications

References 64 publications

Participative pricing and donation programs in a socially concerned supply chain

Participative pricing and donation programs in a socially concerned supply chain

Evolutionary Game Analysis of Enterprise Green Innovation and Green Financing in Platform Supply Chain

When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online

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