“…Such initiatives on the part of early adopters are likely to drive a wider shift toward the highvalue, low-carbon, and economically resilient destination model. There is increasing evidence in mature tourism markets that such concerns are becoming important in tourist decision making, specifically as there is much evidence of social norm change in the wake of flight shame debates (Gössling, Humpe and Bausch 2020).…”
To stay within the safe boundaries of global warming, the world now has 30 years to decarbonize its economy. This represents a very significant challenge for tourism as a growth system. Much attention has been paid to different tourism subsectors such as aviation, accommodation, and activities to reduce emissions, mostly on the basis of (future) technology. However, the Paris Agreement demands immediate action and significant year-on-year progress on a zero-carbon trajectory. This article discusses destination management under the new low-carbon imperative. It analyses challenges, including economic viability and resilience, that have also gained importance in light of the COVID-19 pandemic, and explores opportunities for better profitability on the basis of a leakage/spending value dichotomy proposition. The final section highlights the foremost role that destination managers must play in building prosperous and resilient low-carbon tourism destination systems and discusses the key insights for destination managers.
“…Such initiatives on the part of early adopters are likely to drive a wider shift toward the highvalue, low-carbon, and economically resilient destination model. There is increasing evidence in mature tourism markets that such concerns are becoming important in tourist decision making, specifically as there is much evidence of social norm change in the wake of flight shame debates (Gössling, Humpe and Bausch 2020).…”
To stay within the safe boundaries of global warming, the world now has 30 years to decarbonize its economy. This represents a very significant challenge for tourism as a growth system. Much attention has been paid to different tourism subsectors such as aviation, accommodation, and activities to reduce emissions, mostly on the basis of (future) technology. However, the Paris Agreement demands immediate action and significant year-on-year progress on a zero-carbon trajectory. This article discusses destination management under the new low-carbon imperative. It analyses challenges, including economic viability and resilience, that have also gained importance in light of the COVID-19 pandemic, and explores opportunities for better profitability on the basis of a leakage/spending value dichotomy proposition. The final section highlights the foremost role that destination managers must play in building prosperous and resilient low-carbon tourism destination systems and discusses the key insights for destination managers.
“…Public opinion polling in 14 countries found 71% of adults globally agree that climate change is as serious a crisis as COVID-19 and government actions should prioritize climate change in the pandemic economic recovery [28]. A prominent expression of this social change for tourism is the "flight shaming" movement, which as Gössling et al [29] point out, has shifted the social norm from a perspective that government and technology will solve this emission problem, to one of personal accountability ("your flight, your responsibility"). The business community has likewise begun to reckon with the threat climate change poses to the global economy and financial systems, as well as the risk growing public concern represents for future investors, customers, and employees.…”
Global climate change represents a grand challenge for society, one that is increasingly influencing tourism sector investment, planning, operations, and demand. The paper provides an overview of the core challenges climate change poses to sustainable tourism, key knowledge gaps, and the state of preparedness in the tourism sector. As we begin what is widely considered a decisive climate decade, low sectoral preparedness should be highly disconcerting for the tourism community. Put bluntly, what we have done for the past 30 years has not prepared the sector for the next 30 years of accelerating climate change impacts and the transformation to a decarbonized global economy. The transition from two decades of awareness raising and ambition setting to a decade of determined collective response has massive knowledge requirements and necessitates broad sectoral commitments to: (1) improved communications and knowledge mobilization, (2) increased research capacity and interdisciplinary collaboration, and (3) strategic policy and planning engagement. We in the tourism and sustainability communities must answer this clarion call to shape the future of tourism in a decarbonized and post +3 °C world, for there can be no sustainable tourism if we fail on climate change.
“…An important question is whether the appearance of the climate-related phrases and word expressions in 25% of the codes should be deemed as a failure or success. On the one hand, the contribution of the aviation industry to the global climate change is really significant [6][7][8][9][10][11][12][13][14], and, thus, strict prescription of the climate-friendly behavior seems to be a must for all companies. On the other hand, the codes of conduct do not serve to reflect all business concerns and responsibilities (there are other corporate documents-e.g., sustainability strategies), and, thus, prescribing eco-ethics is voluntary.…”
Section: Discussionmentioning
confidence: 99%
“…The remaining skepticism [4] leads to inaction costing too much [5]. The significant human contribution to the ongoing climate change through greenhouse gas emissions is undisputable, and air transport, the growth of which is fueled by globalization and tourism, is among the most contributing industries [6][7][8][9][10][11][12][13][14]. Notably, this industry itself is affected by climate change [15,16].…”
The aviation industry contributes substantially to the global climate change, and, thus, airline companies need development of climate-friendly ethics. The content of the codes of conduct of 16 airline companies boasting either the greatest number of daily departures or the largest air fleet (or both) are analyzed. It is established that 25% of these companies prescribe climate-friendly behavior often focusing on emissions. Moreover, many other companies prescribe pro-environmental behavior. The situation seems to be promising, although improvements of the existing corporate ethical prescriptions are necessary. Despite its tentative character and certain limitations, this study permits putting the climate-friendly ethics of airlines on the international agenda. Practically, it is important to add climate-related notions to those codes of conduct where these do not exist and to use successful examples as ethical templates for the entire aviation industry.
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