Does firms' carbon disclosure increase consumers' recycling willingness and firms' recycling performance?

Abstract

Nowadays, firms are expected to actively respond and take actions to respond to global warming and carbon emissions reduction. As a part of a circular economy, recycling improves waste management and reduces carbon emissions for firms. In the development of firms' strategies, the problem of enhancing the recycling performance becomes a challenge. This paper explores how carbon disclosure influences firms' recycling performance from consumers' purposive inference of firms' recycling behaviors. First, based on a sample of 442 firms' data, we demonstrate that firms' carbon disclosure increases firms' recycling performance. To further explain this effect from the consumer's point of view, two online experiments (N1 = 445 and N2 = 433) show that firms' carbon disclosure increases consumers' recycling willingness, as it acts as an environmental appeal that raises consumers' communal intention inference about firms' recycling and thus enhances consumers' recycling willingness. Furthermore, we find that economic incentives do not increase consumers' recycling willingness. Our study suggests that firms should be cautious in using economic

The Role of User Experience in the Impact of Low-Carbon Building Characteristics on Consumer’s Housing Purchase Intention

“…Luo's study found that various groups of individuals hold distinct viewpoints regarding the price premium of low-carbon buildings. Specifically, higher-income groups are more price-sensitive, while well-educated consumers are more inclined to pay a premium for green buildings [30,35]. Studies about the influence of green building characteristics on housing purchase tendency in foreign countries have also been conducted.…”

A computational model of the competitive effects of ESG

“…In that direction, we must first consider effects that are characteristic of ESG. One main effect is that ESG helps attract consumers, an observation supported by several research studies [20][21][22][23][24] and industry surveys showing that consumers prefer companies acting responsibly on social and environmental issues [3,[25][26][27][28][29][30]. However, attracting consumers is not the only effect associated with ESG investment.…”