Does dispositional awe promote customer citizenship behaviours? The multiple mediating effects of construal level and social connectedness
Zheng Zhang,
Xuexin Li
Abstract:In the digital economy, the relationship between customers and companies is a win-win cooperation, and value co-creation has become the mainstream business development concept. Against this background, customer citizenship behaviours have received increasing and widespread attention in marketing and consumer behaviour research. However, previous studies have not sufficiently considered the importance of trait emotions in predicting customer citizenship behaviours. By focusing on a specific emotional dispositio… Show more
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