Abstract:Creativity plays a vital role in both organizational innovation and success. However, existing research on the outcomes of creativity is controversial. This study intends to explain the controversy of the current research regarding novelty and usefulness, which are two dimensions of creativity. Using a sample of 721 employees, we tested the effects of novelty and usefulness as separate dimensions on certain employee behaviors, namely innovative behavior (IB), organizational citizenship behavior (OCB), and devi… Show more
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