Does Country of Origin Matter in Face of Strong Global Brands?

Moraes, Sergio Garrido; Strehlau, Vivian Iara; Cunha, Reynaldo Dannecker

doi:10.15444/gmc2014.02.04.03

Global Marketing Conference Proceeding

2014

DOI: 10.15444/gmc2014.02.04.03

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Does Country of Origin Matter in Face of Strong Global Brands?

Sergio Garrido Moraes¹,

Vivian Iara Strehlau²,

Reynaldo Dannecker Cunha³

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Does Country of Origin Matter in Face of Strong Global Brands?

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