“…Until now, a significant number of research works have studied the association between corporate sustainability strategy and firm performance (Margolis & Walsh, 2003; Orlitzky, Schmidt, & Rynes, 2003; Peloza, 2006). However, they have presented mixed results (refer to Table 1), with some being positive (e.g., Inoue & Lee, 2011; Jo, Kim, & Park, 2015; Lin, Yang, & Liou, 2009; Lin, Ho, Ng, & Lee, 2019), some being negative (e.g., Aupperle, Carroll, & Hatfield, 1985; Brammer & Pavelin, 2006; McGuire, Sundgren, & Schneeweis, 1988), and others being neutral (e.g., Makni, Francoeur, & Bellavance, 2009; McWilliams & Siegel, 2001; Soana, 2011) or intricately curvilinear (e.g., Barnett, York, & Salomon, 2002). In other words, there is a lack of agreement regarding whether a high degree of corporate sustainability strategy does indeed lead to enhanced financial performance (Inoue & Lee, 2011; Margolis & Walsh, 2003; McWilliams & Siegel, 2000).…”