Does corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust

From the environmental sustainability perspective, scholars have considered corporate social responsibility activities as an essential mechanism for enhancing enterprise performance and innovation outcomes. However, how and under what conditions corporate social responsibility activities influence green innovation performance in emerging economies is still unclear. From the perspective of the theory of planned behavior, we construct a theoretical model to assess how corporate social responsibility activities affect enterprises’ green innovation performance. Explicitly, we investigate the mediating and moderating effects of managerial environmental concern and green absorptive capacity on the relationship between corporate social responsibility activities and enterprises’ green innovation performance. This research relies on a sample of 358 enterprises from the manufacturing and service sectors in China, and uses regression analysis and bootstrap to test the hypotheses proposed. The empirical results demonstrate that (1) corporate social responsibility activities positively enhance enterprises’ green innovation performance; (2) corporate social responsibility activities have a positive influence on managerial environmental concern; (3) managerial environmental concern has a mediating role between corporate social responsibility activities and green innovation performance; (4) managerial environmental concern has a powerful influence on green innovation performance; (5) green absorptive capacity positively moderates the association between managerial environmental concern and green innovation performance. This research work proposes that managerial environmental concern and green absorptive capacity play a mediating and moderating function on the linkage amongst corporate social responsibility activities and green innovation performance.

Section: Theory and Hypothesesmentioning

confidence: 99%

Corporate Social Responsibility Activities and Green Innovation Performance in Organizations: Do Managerial Environmental Concerns and Green Absorptive Capacity Matter?

Boadu

Yun-qing

et al. 2022

“…However, this rapid shift has made the companies hire renowned public figures to endorse their products. The celebrity attractiveness increases the individual's persona, which is essential for enhancing the consumer purchase intention (Kumar et al, 2019;Hang et al, 2022). Celebrity physical attractiveness is an effective marketing strategy that influences customers' purchasing intention.…”

Section: The Attractiveness Of Celebrity Endorser Impulse Buying Tend...mentioning

confidence: 99%

Determining the Role of Influencers’ Marketing Initiatives on Fast Fashion Industry Sustainability: The Mediating Role of Purchase Intention

Liu

2022

Celebrity influence plays a significant role in fostering the consumers’ impulse buying tendency and purchase intention. In the modern advertising era, the celebrity endorsement characteristics have driven the firms’ promotion campaigns, stimulating consumer purchasing behavior through celebrity branding. The study signifies the relationship between celebrity’s traits of trustworthiness, attractiveness, credibility, and expertise influence consumers’ impulse behavior. The data was collected from the 371 customers of the fast fashion industry by using the convenient-sampling technique. SMART-PLS was used for data analysis by applying structural equation modeling. The study results show that celebrity trustworthiness, the attractiveness of a celebrity endorser, the credibility of a celebrity endorser, and celebrity expertise positively impact purchase intention and impulse buying tendency. Purchase intention plays a mediating role between independent and dependent variables.

“…Further, government R&D subsidies, as a component of government fiscal expenditure, will have a specific moderating effect on the supply and demand of the market economy ( Teng et al, 2021 ; Hang et al, 2022 ). Since scientific research personnel (STI) personnel, equipment, and materials are inelastic in the short term, government R&D subsidies will, to a certain extent, intensify companies’ demand for R&D factors, which means that the price of market R&D factors (STI personnel, equipment, and materials, etc.)…”

Section: Theoretical Analysis and Research Hypothesismentioning

confidence: 99%

Industrial Investment Funds, Government R&D Subsidies, and Technological Innovation: Evidence From Chinese Companies

Ren

2022

Industrial investment funds are a new financing innovation mode that can build an effective financing channel for enterprises.Based on the panel data of Chinese Listed Companies in 2008–2017, this manuscript constructed a static panel model between industrial investment funds, government R&D subsidies, and technological innovation to empirically analyze the effects of industrial investment fund involvement and government R&D subsidies on companies’ technological innovation. The research shows that industrial investment fund involvement can increase the company’s R&D investment by providing financial funds for the company, which can effectively solve the company’s lack of funds in the process of technological innovation and guarantee the smooth running of the company’s innovation activities. Secondly, government R&D subsidies can alleviate the pressure of R&D investment to a certain extent, which is conducive to promote a higher level of technological innovation in the company. Thirdly, for companies with industrial investment fund involvement, government R&D subsidies are conducive to promote technological innovation. In contrast, for companies without industrial investment fund involvement, government R&D subsidies have no significant impact on technological innovation to a certain extent or even have a “crowding out effect.”