“…Mass tourism is accepted to be about the delivery of services commodities, neither of which can be inherently blamed for or characteristic of mass tourism alone (Aramberri, 2001(Aramberri, , 2010Sharpley, 2009Sharpley, , 2012. From this perspective, tourists are the customers, and the destinations and the local populations, among others, are service providers (Aramberri, 2001: 746;Sharpley, 2012: 60).…”