Does consumer religiosity matter for green banking adoption? Evidence from a Muslim-majority market
Mohamed Bouteraa,
Brahim Chekima,
Hanudin Amin
et al.
Abstract:Purpose
A significant dilemma facing humankind in the present time is environmental degradation. To alleviate the pressure on natural resources, green banking (GB) has been acknowledged as an effective solution. However, creating consumer engagement is still challenging for banks. Hence, the purpose of this study is to investigate the influence of religiosity on GB adoption among Muslim consumers.
Design/methodology/approach
The deductive approach was used to explain how GB adoption is affected by the religi… Show more
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