Does consumer knowledge about sustainable-fashion impact intention-to-buy?
Jinghe Han,
Arch George Woodside,
Eunju Ko
Abstract:PurposeThis study proposes and empirically tests the hypothesis that most consumers differ significantly in how accurately they express knowledge about what experts define as indicators of fashion sustainability behavior.Design/methodology/approachSustainability discipline scholars (i.e., experts) provide the following two examples of accurate sustainability knowledge: (1) Sustainable-fashion manufacturers ensure safe working conditions for their employees; (2) fibers such as wool can be commercially recycled.… Show more
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