“…Regarding the formation of impressions, the coherence between verbal and non-verbal information improves the impression gained on the friendliness of the person evaluated (Weisbuch, Ambady, Clarke, & Achor, 2010), while incoherence leads to impressions of falseness (Argyle, Alkema, & Gilmour, 1971;Heinrich & Borkenau, 1998). What's more, negotiation has proven to be important and beneficial in both cases (Kulik, Olekalns, & Swain, 2014), as has psychotherapy, where the simultaneous and coherent use of verbal and non-verbal confirmation signals has helped to improve the perception of the alliance and empathy between therapist and patient (Battles & Berman, 2012). Generally speaking, it may be posited that people who are coherent generate positive impressions, and those that are incoherent cause negative impressions (Weisbuch et al, 2010).…”