2022
DOI: 10.2139/ssrn.4221752
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Does Blockchain-Based Traceability System Guarantee Information Authenticity? An Evolutionary Game Approach

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“…Therefore, when discussing the relationship among traceability practices, food safety concerns, and consumer wellbeing, this paper intends to further analyze the moderating effect of awareness toward organic food on the aforementioned constructs, which is important for understanding the boundaries of the traceability practices. Prior work primarily focused on how to build traceability systems or consumers’ preferences for traceability with specific product supply chains, but rarely addressed the results of applying traceability techniques ( Hastig and Sodhi, 2020 ; Tan et al, 2021 ; Qian et al, 2022 ). Furthermore, marketers should give consumers a good reason to choose or buy their products ( Berger, 2019 ), for instance, by increasing perceived value ( Iqbal et al, 2021 ).…”
Section: Introductionmentioning
confidence: 99%
“…Therefore, when discussing the relationship among traceability practices, food safety concerns, and consumer wellbeing, this paper intends to further analyze the moderating effect of awareness toward organic food on the aforementioned constructs, which is important for understanding the boundaries of the traceability practices. Prior work primarily focused on how to build traceability systems or consumers’ preferences for traceability with specific product supply chains, but rarely addressed the results of applying traceability techniques ( Hastig and Sodhi, 2020 ; Tan et al, 2021 ; Qian et al, 2022 ). Furthermore, marketers should give consumers a good reason to choose or buy their products ( Berger, 2019 ), for instance, by increasing perceived value ( Iqbal et al, 2021 ).…”
Section: Introductionmentioning
confidence: 99%