Does attitude moderate the effect of labelling information when choosing functional foods?

Metabolomic approaches to explore chemodiversity in seeds of guaraná (Paullinia cupana) using UPLC-QTOF-MSE and NMR analysis

“…As a result, the development and consumption of functional foods have become increasingly important as they offer more than just standard nutrition. 1,2 In this context, for centuries, guaraná seeds (Paullinia cupana Kunth, family Sapindaceae) have been used by the indigenous tribes of the amazon forest as a stimulant and for a variety of medicinal purposes. Thus, this plant has been cultivated on a large scale by the beverage industry as a natural stimulant, with Brazil being the largest guaraná producer in the world.…”

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

“…Although several countries have legislation allowing the use and regulation of health claims, the validation process of health claims for FF is still a hard one [ 9 ]. The differences among international food regulations increase the difficulties of the food industry in marketing functional food products [ 3 ]; the authorisation of any health claims on a food product must be supported by scientific evidence, but communication through complex scientifically formulated terms in the food labelling and advertising could have unintended and opposite effects on consumer acceptance [ 10 ].…”

“…In addition, they could create sensory and hedonic expectations which would influence the future experiences that consumers would have with the FF [ 3 ]. Nevertheless, the communication of these health benefits in a way that consumers will find credible and comprehensible [ 10 ] depends entirely on manufacturers.…”