Does Air Pollution Affect Consumption Behavior? Evidence from Korean Retail Sales

Effect of weather on online food ordering

“…As shown in Table 2, air quality has a significant impact on three takeaway categories. Concurrent AQI has negative effects on orders of Fruit* which is contrary to previous studies (Kang et al , 2017). One possible reason is poor air quality can cause negative emotions (Zijlema et al , 2016), which makes consumers unwilling to buy fruits takeaway under negative emotions.…”

“…Research has confirmed that poor air quality will increase takeaway orders. Then people will buy drugs, masks, air purifiers to reduce the negative impact on health (Kang et al , 2017; Pu et al , 2019; Zhang and Mu, 2018). People may avoid going out on poor air quality conditions, which leads to an increase in online shopping.…”