“…rough behavioral research on consumers' online shopping process, determine which factors are affected by consumers in the process of consumer behavior, increase the driving force of positive factors, and eliminate negative factors, so as to maximize the satisfaction of consumer needs and then achieve the purpose of marketing, that is, to obtain consumer recognition, so as to obtain greater benefits [4]. Combining with the rise of social e-commerce model and the penetration rate of various social software applications, on this basis, research on many e-commerce models, conduct research on consumer online shopping behaviors of characteristic agricultural products under the social e-commerce model, and discuss the influencing factors of consumers' online shopping of characteristic agricultural products are of very important practical significance [5]. Under the social e-commerce model, research on the behavior of consumers to purchase characteristic agricultural products online through social software will help small farmers, retail suppliers, and agricultural products enterprises to optimize the marketing strategies of characteristic agricultural products, improve their deficiencies, and attract more consumers.…”