Does a reward program affect customers’ behavioural intention of visiting the airport? A case study of Singapore Changi Airport

Wu, Hanjun; Tsui, Kan Wai Hong

doi:10.1016/j.jairtraman.2019.101742

Cited by 13 publications

(14 citation statements)

References 80 publications

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“…Singapore has a very unique role in air transport in the world as a hub, and thus its Changi airport has an intensive schedule for serving inbound and outbound international flights [ 52 , 53 ]. The impact from the control measures on air passengers and cargo transport in Singapore mainly lies in (1) the sharp cut in the capacity of international airlines and (2) the shrunken demand for consumer goods caused by the domestic CB.…”

Section: Discussionmentioning

confidence: 99%

Impact of different control policies for COVID-19 outbreak on the air transportation industry: A comparison between China, the U.S. and Singapore

et al. 2021

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Many countries have been implementing various control measures with different strictness levels to prevent the coronavirus disease 2019 (COVID-19) from spreading. With the great reduction in human mobility and daily activities, considerable impacts have been imposed on the global air transportation industry. This study applies a hybrid SARIMA-based intervention model to measure the differences in the impacts of different control measures implemented in China, the U.S. and Singapore on air passenger and air freight traffic. To explore the effect of time span for the measures to be in force, two scenarios are invented, namely a long-term intervention and a short-term intervention, and predictions are made till the end of 2020 for all three countries under both scenarios. As a result, predictive patterns of the selected metrics for the three countries are rather different. China is predicted to have the mildest economic impact on the air transportation industry in this year in terms of air passenger revenue and air cargo traffic, provided that the control measures were prompt and effective. The U.S. would suffer from a far-reaching impact on the industry if the same control measures are maintained. More uncertainties are found for Singapore, as it is strongly associated with international travel demands. Suggestions are made for the three countries and the rest of the world on how to seek a balance between the strictness of control measures and the potential long-term industrial losses.

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Section: Discussionmentioning

confidence: 99%

Impact of different control policies for COVID-19 outbreak on the air transportation industry: A comparison between China, the U.S. and Singapore

et al. 2021

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“…Changi International Airport still received the best airport award because it could still experience an increase amid the world trade slowdown. This increase in traveler traffic is good for airports as airports can benefit from nonaeronautical revenue streams (shopping concessions, restaurants, car parks, and other entertainment facilities) [1]. As for retailers, it is an opportunity to take advantage of "trapped" travelers because they have to wait for several hours of flight at the airport, which can be a big target for retailers.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Utilitarian and Hedonic Value to Traveler Purchase Intention at Singapore Changi Airport International

Yanson¹,

Rahayu²,

Wibowo³

2022

Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

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This study aimed at determining and analyzing the effect of utilitarian and hedonic values on the purchase intention of travelers at Changi International Airport, Singapore. This study employed quantitative research methods. The number of samples in this study was 100 people who were travelers at Changi International Airport, Singapore, from January to November 2019. The sampling technique used was simple random sampling. The data were collected through interviews, questionnaires, and observations. The research data were processed and analyzed using SPSS ver. 25. The results show that there was a significant and unidirectional influence between 1) utilitarian value on traveler's purchase intention with a significance value of 0.000 (p-value <0.05) and a contribution value of 0.546 or 54.6%, 2) hedonic value towards a traveler's purchase intention with a significance value of 0.000 (p-value < 0.05) and a contribution value of 0.499 or 49.9%, and 3) a utilitarian value and a hedonic value together with a traveler's purchase intention with a significance value of 0.000 (p-value < 0.05) and the coefficient of determination is 0.521 or 52.1%.

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“…For example, the Changi Love Kid, this project is arranged to serve the family segment. Such projects encourage residents to stay within airport areas (Wu & Tsui, 2020).…”

Section: Changi Airport's Business Operations Under the Business Model Canvas Framework 1) Customer Segments (Cs)mentioning

confidence: 99%

The Success behind the World’s Best Airport: The Rise of the Changi

Chutiphongdech

Vongsaroj

2021

ASI

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Singapore Changi International Airport received the World's Best Airport from Skytrax. This was the 8th consecutive year that Changi won this renowned award. This paper aims to investigate Changi’s overall business operations to track its accomplishments in airport development. Examining the lessons learned by using a descriptive analysis under the Business Model Canvas (BMC) framework, the results reveal that Singapore Changi International Airport is a destination in itself. This concept affects customers' segmentation, which links to different value propositions deriving from using key resources and synergy among strategic partnerships. This paper also suggests that sustainability should be added to the BMC framework since it is another component behind the airport’s success. The practical contributions deriving from the lessons learned are presented.

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Does a reward program affect customers’ behavioural intention of visiting the airport? A case study of Singapore Changi Airport

Cited by 13 publications

References 80 publications

Impact of different control policies for COVID-19 outbreak on the air transportation industry: A comparison between China, the U.S. and Singapore

Impact of different control policies for COVID-19 outbreak on the air transportation industry: A comparison between China, the U.S. and Singapore

The Influence of Utilitarian and Hedonic Value to Traveler Purchase Intention at Singapore Changi Airport International

The Success behind the World’s Best Airport: The Rise of the Changi

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