2021
DOI: 10.1016/j.annals.2020.103114
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Does a cute artificial intelligence assistant soften the blow? The impact of cuteness on customer tolerance of assistant service failure

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Cited by 155 publications
(110 citation statements)
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“…From the perspective of multiple intelligence theory, the quality of the environment has a very important impact on the development of individuals [17,[20][21][22]. Whether it is the natural environment, the social environment, or the educational environment, it can affect and restrict the development of individuals to varying degrees from all aspects.…”
Section: Features Of Multiple Intelligence Eorymentioning
confidence: 99%
“…From the perspective of multiple intelligence theory, the quality of the environment has a very important impact on the development of individuals [17,[20][21][22]. Whether it is the natural environment, the social environment, or the educational environment, it can affect and restrict the development of individuals to varying degrees from all aspects.…”
Section: Features Of Multiple Intelligence Eorymentioning
confidence: 99%
“…However, it is still clearly a robot and not a human, thus positioning it outside of Mori’s (1970) uncanny valley. Looking at robot-use in hotels, Tussyadiah and Park (2017) found anthropomorphism as particularly important for adopting service robots that interact directly with customers, while Lv et al (2021) emphasize the impact of “cuteness” on AI-assistant adoption in service contexts. Human-like features may evoke emotional responses such as feelings of familiarity or attachment (Murphy et al , 2019).…”
Section: Discussionmentioning
confidence: 99%
“…ITI and RTI are both measured by four items. The measurement items for ITI are “① improving existing products and services [ 20 ]; ② enhancing existing production efficiency [ 21 ]; ③ adding extended services to existing customers [ 22 ]; ④adapting the types of existing products and services [ 23 ].” RTI are measured by “①developing new products and services [ 25 ]; ②developing new markets [ 26 ]; ③opening up new sales channels [ 27 ]; ④introducing new processes and technologies [ 28 ].” The authors used exploratory factor analysis to optimize the questionnaire, eliminating the items with poor consistency and selecting eight items to measure EBMD and NBMD [ 29 ]. The measurement items of EBMD are “①high transaction speed [ 30 ]; ②low inventory costs of suppliers and partners [ 31 ]; ③simplifying transaction process [ 32 ]; ④reducing error rate [ 33 ]; ⑤reducing partner cost [ 34 ]; ⑥easy access for consumers to gain enterprise information [ 35 ]; ⑦providing product and service information to participants [ 36 ]; ⑧making transactions faster and more efficient [ 37 ]."…”
Section: Methodsmentioning
confidence: 99%
“…It provides new products for customers, increases the number of types of transactions ( T ↑) and provides for customers with unique products to increase the switching cost of customers, which creates a lock-in effect, so core companies can charge customers at higher price ( P ( t )↑) (at least initially). When it comes to suppliers or partners, core enterprises can first enter the market as a result of RTI, and gain the right to speak in the supply chain to have a high bargaining power [ 22 , 23 ]. This enables the enterprise to increase income ( Ri ( t )↑) and reduce expenditure ( Ci ( t )↓) in the process of cooperation with suppliers and partners.…”
Section: Related Workmentioning
confidence: 99%