In times of crisis, political leaders draw on collective narratives and symbolic resources to foster social cohesion. This mixed-methods comparative study investigates how political leaders differ in their use of collective intentionality across countries (RQ1), and how political ideologies define governmental and civic roles (RQ2) during the coronavirus pandemic. The data consists of a text corpus of national addresses by the leaders of nine English-speaking countries during March 2020 (n = 133 926), the beginning of the global COVID-19 pandemic. Following the computational grounded theory approach (Nelson, 2020), the computational and qualitative analysis revealed three key findings. First, political leaders across all countries emphasized unity and calls for solidarity and social action. Second, liberal leaders relied more on narratives that focus on a whole-of-society approach, while conservative leaders tended to emphasize a hierarchical or a twofold approach. The whole-of-society approach presents a narrative of equality and shared responsibility between governmental and civic duties and enforcement. In contrast, the hierarchical approach emphasizes governmental actions and responsibilities, portraying citizens as engaged citizens in health-related action with a more passive, compliant, and trusting nature. The twofold approach stresses the empowerment of the people with strong governmental enforcement in cases of non-compliance. Third, governmental and civic roles across different political ideologies were out of sync with existing patterns of political ideologies, demonstrating the importance of a more nuanced analysis of political ideologies in times of crisis.