Do you want my loyalty? Then understand what drives my trust – a conventional and Islamic banking perspective
Mornay Roberts-Lombard,
Daniël Johannes Petzer
Abstract:Purpose
The purpose of this research is to develop an enhanced understanding of the drivers of trust and loyalty in a conventional and Islamic banking setting.
Design/methodology/approach
The study’s sample included South African retail bank customers who had Islamic or conventional products and who were 18 years or older. A field services company collected data from respondents through the distribution of self-administered questionnaires and a total of 949 questionnaires were deemed suitable for data analysi… Show more
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