Abstract:Personas, prevalent in information systems design and implementation, are often positioned as aesthetic creations imitating technology "end users". As such, there is an inherent assumption that end user outcomes can be known prior to technology usage in practice. This assumption, however, becomes problematic in malleable end user software (MEUS) contexts, in which concrete usage is unknowable a priori. Through an auto-ethnographic account of a unique case of a small consultancy, the Ripple Effect Group, attune… Show more
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