“…Economic factors influencing adoption may include economic lock-in (10), avoidance of risk (15,48), lack of efficacy to market demands (42), and more generally, a lack of fit to context (27,60). Other literature suggests that farmers' ideological motivations are the most important source of their decisions, with moderating effects imposed by economic and market-related factors, and social processes restricting or increasing information availability (1,7,8,10,12,14,22,29,37).…”